As a realtor, you need to use social media effectively to connect with your audience. From small-town real estate to the hottest markets, social media helps you identify local sellers, motivated buyers and connect them to make a sale both parties are happy with. Find out how to use these top five social media tips and a dynamic real estate marketing agency to grow your brand.
- Use Video Marketing
Video walkthroughs are the new normal in house hunting. Social media is the perfect place to highlight your listings with relevant information and quality images, but videos really help your posts stand out.
Even if you aren’t promoting a specific property, video marketing remains a popular option for real estate agents. Record videos that discuss current trends in the industry to promote your knowledge and position as a leader in the local real estate market.
- Get To Know Your Clients
Social media is a highly personalized platform, so it won’t drum up much business if your posts are out of touch with your clients. Find out what motivates your clients and what properties they are looking for. If you have a lot of first-time clients, create flyers for new real estate agents that help you create a confident tone and quality message.
- Promptly Respond to Clients
Posting all day without responding to any comments doesn’t give a great impression. Use social media as a two-way street to communicate with buyers and sellers in real time. Answer questions, respond to compliments and address issues that arise. Prompt responses help clients feel appreciated and informed on the progress of their buying or selling journey.
- Talk About the Town
Too many realtor posts focus exclusively on the home and property being sold. Unless you’re selling a private island, the property is situated in a community with its own unique characteristics. What are the local schools like? Is the home within walking distance to restaurants and grocery stores? What are some top reasons people visit this area?
Answer these and other areas as you promote particularly properties. Promote the specific neighborhood and the city in general to increase interest from prospective buyers. You may be able to get a buyer to fall in love with a neighborhood, even if a specific listing isn’t for them.
- Use Polls, Surveys and Templates
If all of these tips sound like a lot of work, then you need a few resources to help you streamline your social media strategy. Don’t be afraid to use resources at your disposal to reduce the amount of time, effort and creative energy that it takes to craft quality posts.
Use polls and surveys to generate post ideas. What do your followers want to hear about? Use answers to these questions to create a post schedule, then use the latest real estate templates to create eye-catching posts.
Check Out Time-Saving Templates Today
Work with a quality marketing agency designed for your specific industry. Find out how social media templates for realtors can cut down on the time it takes to create a successful social media channel.