A business is unable to survive without an effective marketing plan. At the very least, it should have an essential marketing strategy to stay connected with customers and bring in new ones. Without one, a company’s growth is likely to stall and, worse, may not have enough amount of returns.
Consequently, many businesses invest in different sales promotions that will effectively appeal to potential customers. An effective sales promotion can ensure long-term success for businesses if effectively done.
It is a vital element in putting across the benefits of a product while creating a significant influence on customers’ purchasing decisions.
When it comes to profitability, today’s retail environment heavily relies on efficient buying and merchandising and different strategies in improving the shopping experience for customers. As such, businesses are getting more competitive in promoting their products.
Hence, it is crucial to employ a sales promotion strategy that will set a business apart from its competitors. Businesses need to dive into the new retail trend of using a bluetooth electronic shelf label to stay ahead of competitors.
Electronic price tags can play an essential role in enhancing customer perception of price integrity by replacing traditional paper price tags. Its sophisticated technology will allow customers to view important product information, making it convenient for customers and improving the shopping experience.
Furthermore, using paper tags can result in problems requiring manpower to change many products with outdated pricing with the ever-changing price. With electronic price tags, it can allow immediate price changes and promos on any number of products in a matter of seconds.
One of the most common drawbacks with paper tags is it can easily fall off and moved, resulting in confusion and unhappy customers. The magnetic shelf labels can secure price tags securely and avoid such a situation.
SOLUM offers electronic shelf labels empowered by all new-Newton system, which has features capable of improving business performance and sales promotion strategies—in return, setting a business apart from competitors with similar products and services.
This infographic from SOLUM contains five reasons why Newton is your new key to sales promotion.