We live in a world where almost every business has a website and part of their marketing budget is geared to digital marketing. A major part of any digital marketing budget should be for Search Engine Optimization also known as SEO.
Digital marketing services are that component of marketing, using the internet as well as online-based digital technologies such as:
- Desktop computers
- Mobile phones
- Other digital media and platforms
They use all of these to promote their services and products and if they don’t do this or do SEO correctly, their visitors to their websites drop off enormously. Most of your potential clients get all their information digitally.
SEO is the way to make a web page much easier to find, as well as easier to crawl and easier to categorize. SEO should be an essential part of any plan for digital marketing. It is basically the best way to get free advertising to move customers to your business with online platforms. Without digital marketing, you will have a website that has no signage on it – no name, no windows – just sitting there doing nothing. But when you have a website that shows up in website results it will drive your potential clients to you and they might become buying customers.
A website that is not SEO will just be a waste of money and time. One that is SEO correctly will drive all those already looking for your products or services to your website. This is why SEO is so important to any digital marketing plan.
An Important part of marketing
If SEO is such an important part of any digital marketing plan, it will ensure that your website ranks higher in SERP or search engine result page. You want to rank high and to rank higher than any of your competitors.
If you are unsure about SEO, here are some facts – approximately 14 billion website searches are done online every month. When a potential customer is looking for something, the first thing they will do is usually a Google search. If only a fraction of that number finds your website, this is enough to grow your business quickly. But this will only happen when your website:
- Ranks high in the SERP
- Performs well in social media marketing
- Works well with pay for click or PPC activities
For any business, advertising is an essential need. When these businesses go online, the point of advertising is to attract a large amount of web traffic. SEO is also the opportunity to get a good deal of what is considered free advertising. For further information on SEO go to https://www.localdudesmarketing.com/san-diego-seo-marketing-company-expert-services/
Things to remember
A properly done SEO will make your website:
- Rank on the first page of SERP
- 74% of consumer use search engines to find business information
- SEO provides a good ROI – or return on your investment
- 80-90% potential customers check online reviews
This is what a business must do to attract potential clients. This is how very important SEO is to grow your business.