We all know that Facebook is huge. With 1.1 billion English-speaking users using the platform regularly, it’s very likely that your customers -and your competitors- are using it.
It’s great to have a business account set up, but after the first few posts with little to no engagement, it’s easy to give up.
We’re here to tell you to keep trying. Here’s why.
It’s such a huge market to miss out on
According to Hootsuite, 78% of Americans have discovered products that they wouldn’t have otherwise through Facebook.
There are around 80 million small and medium business pages active on the social media site, and there’s absolutely no reason why you shouldn’t be one of them.
Creating a page with interesting and regular content is a great way to boost brand awareness and sales.
Just by setting a page up, you’ve created an easy way for people to Facebook or Google search your business’ name and find your address and phone number.
It’s instant business at the click of a button.
Every generation uses it
We’re now at the point where even our grandparents are set up on Facebook – despite needing a little helping hand now and again.
35% of Facebook’s ad audience is under 25 – the time they are most susceptible to trying new brands and businesses.
41% of users are 65 and over – which is who you’ll find most likely to phone to enquire or pass on word about your brand.
Having such a large demographic open to you means that the world is your oyster.
Highly targeted ads
Although such a large variety of people use Facebook daily, there are sometimes points where you need to target your advertisements to more specific groups.
For example, if your product isn’t meant for the younger generation, you can now factor them out of ads to spend your budget more effectively.
There’s even the option to go as far as categorising by gender, age, location, interests, and even occupation.
Let’s face it – it isn’t worthwhile for small businesses to splurge big cash on TV ads, roadside signs, and PPC.
With Facebook, you are completely in control of how much you spend on advertising. You could even spend nothing if you wanted to – running page competitions and asking people to share your posts can be just as effective.
If you are wanting to branch out and pay for ads, Facebook allows you to set an ad budget so you will never go over how much you can afford.
Unlike websites that can take huge amounts of effort to be mobile-accessible, Facebook is ready and waiting to go.
88% of Facebook users access it through a mobile device, and with the world of mobile generally on the increase, it’s important to stay ahead of the game.
Facebook gives mobile users a simple and easy way to access your business information without wading their way through a site designed for desktop.
Check out the London Social Media Agency Noise Media, they manage the social media strategies, content production and distribution for tonnes of high profile brands.