Every businessperson understands how essential consumers are for the success of their company. That is why putting effort into attracting them is of vital importance. If you have only recently become an entrepreneur, you might be looking for some methods how you can increase your business’s visibility. While doing research on your audience is vital to know which channels would appeal to them the most, here are five ways that you should consider when developing your marketing strategy.
You’ve probably heard the saying that if your business is not online in this day and age, it’s as if it doesn’t exist at all. With that in mind, you want to create a functional website for your company, invest in search engine optimization, and register your business at various local listing services. However, one aspect that you cannot afford to overlook when it comes to promoting your business is being active on social media. While audience research will tell you which platforms you should focus on the most, you shouldn’t disregard the power of Facebook. It allows you to create events, add call-to-action buttons, and connect with your audience through comments and behind-the-scenes content. Plus, even if you don’t have a functional website yet, you can use Facebook’s shop to sell your products. Then, you can also make the most of Instagram by using all of its features like stories, reels, and IGTV. Moreover, you can also run various kinds of contests that will generate a buzz and more content. Twitter, TikTok, LinkedIn, and YouTube can also be of great help when trying to expand your reach.
On the other hand, even though digital methods are important, you should not neglect offline channels. For example, you can start by placing ads in local newspapers and magazines. This is quite an inexpensive way to get your business noticed. Then, with a bigger budget, you can also record or film commercials that will be played on the radio or TV. To captivate your audience, you want something catchy and heartfelt so you can consider hiring experts to come up with a concept. It’s also recommended to incorporate billboards into your campaign. That way, people stuck in traffic might hear your commercial on the radio and spot your company on a nearby billboard. Finally, you can tie it all together with direct mail. While newsletters and email marketing can be an effective way to reach your audience, you will stay with them a bit longer if you send them a catalog or promotional deal via mail.
Depending on what your company does, you might be organizing plenty of events. In order to appeal to the biggest audience possible, you can consider livestreaming them. Sometimes people will simply not be able to travel to your city to attend a conference or seminar, so this option is a great way to maximize your attendance. Fortunately, companies like Redback Connect have plenty of experience when it comes to delivering an outstanding experience that will leave your guests wanting more. In addition to webinars, you can also stream Q&A sessions that will let your customers know more about your company as well as new product launches where you will demonstrate how everything works and bring the audience closer to your production process.
In case you run a B2B company, you should think about attending trade shows. At these events, you can find many like-minded individuals as well as companies that work in your field or a niche that complements yours. From offering a sample of your products to demonstrating your services, there are many ways how you can attract potential partners and customers to your booth. Of course, you want your stand to be clearly labeled and branded to increase your visibility. Prepare flyers, brochures, and business cards that you can hand out to people, and make sure these promotional materials include important info like your name, address, URL, email, and phone number. You can keep it local but you can also travel to other nearby towns and cities to expand your reach.
Attending trade shows is a great way to get new customers but it’s also a method of finding potential partners. For instance, if you encounter someone who operates in a niche that is closely connected to yours, you can think about forming a mutually beneficial partnership. That means that they will refer their clients to you when in need of products and services that you offer and you will do the same for them. You can also find potential partnership opportunities online and in your local chamber of commerce. What is more, you can also look into influencer marketing. Here, a person that has a significant online following can recommend your products and services for either a price or some freebies.
In this day and age, there are many different marketing approaches that you can try when promoting your business. Try a few, track their success, and modify your approach if necessary.