Nothing can deny the importance of SEO for businesses. These days, it takes a good amount of skill, effort, and experience to build an online presence, which is why you should hire a professional. With the help of an SEO agency, you can drive more traffic to your website and attract customers.
However, there are countless digital marketing agencies in Singapore, and choosing the right one for your business can be challenging. You have to hire the right agency depending on your goals, objectives, and direction.
Most importantly, when choosing the right SEO agency in Singapore, you must consider the experts’ traits. Each SEO expert offers unique sets of skills, and it is your task to find the perfect one capable of meeting your needs.
In that case, here are five essential traits of a trusted SEO expert that you should consider.
5 Essential Traits Of A Trusted SEO Expert
- Years Of Training And Experience
Anyone can understand the basic concept of SEO. However, mastering SEO is a whole different story. It could take years of practice before you can fully comprehend the advanced aspects of SEO services.
That is why if you need to hire an SEO expert, try to look for one who has years of training and experience. Optimising your website will be challenging, so you might want to hire someone with enough knowledge in SEO to help you reach your goals and lighten your workload.
2. A Complete Understanding Of The Different Types Of SEO
There are many ways to increase your SEO rankings, thanks to a wide range of SEO services in Singapore. The bad news is that not all SEO vendors are adept in the different types of SEO.
What exactly are the different types of SEO services?
When looking for an SEO expert, make sure they are knowledgeable in these types of SEO:
On-page SEO is the process of optimising your website content. The goal of on-page SEO is to help search engine crawlers understand the content found on your website.
Here are some examples of on-page SEO techniques that most trusted SEO experts should offer:
- Create high-quality website content
- Optimise title tags and meta descriptions
- Internal linking
- Digital content creation
- URL optimisation
If on-page SEO focuses on your website, then off-page SEO is the exact opposite. Instead of optimising your website content, off-page SEO is about gaining exposure to drive traffic to your website.
One common off-page SEO strategy is link building, where the goal is to acquire backlinks from other websites. In doing so, you can make sure your website is relevant and attract potential customers.
Search engine crawlers might have a hard time trying to crawl through your website. If that’s the case, then your chosen SEO expert should specialise in technical SEO services. The objective of technical SEO is to ensure your website is performing well. That means your website must be mobile-friendly, uses a well-designed site structure, and offers quick loading times.
If you own a small business, perhaps local SEO is the perfect type of SEO for you. Local SEO allows you to improve your online presence locally and attract customers nearby. Your website can become more visible on local search results, helping you increase your SEO rankings SEO in the process.
3. A Good Reputation
Being a skilled SEO expert alone is not enough to be considered trustworthy. Reliable SEO experts must also have healthy relationships with their clients.
When looking for reputable SEO vendors, try to search for positive reviews about their services first. From there, you can see if clients have gotten a pleasant and fruitful experience with these SEO experts.
To know if your preferred SEO expert has a proven track record, you can check their website and visit the testimonial page (if there is one). Check the reviews from previous and existing clients to learn more about their experience with the agency.
Apart from their websites, most SEO vendors also have a Google My Business (GMB) profile, where everything you need to know about them is present, including their reviews and rating.
4. Follows White Hat SEO Guidelines
When communicating with an SEO expert, ask if they follow white hat SEO guidelines. White hat SEO refers to tactics that improve your rankings while maintaining your site’s integrity. These tactics stay within the terms and conditions of a given search engine (Google, Bing, etc.) to avoid breaking the rules.
SEO experts who do not follow white hat SEO might be utilising black hat SEO.
Black hat SEO is the opposite of white hat SEO, in which you find the quickest way to boost your rankings. The downside is that black hat SEO involves the manipulation of search engine algorithms. Strategies under black hat SEO include keyword stuffing, cloaking, link schemes, and many more.
Black hat SEO utilises unethical methods of optimisation that violate search engine guidelines. Because of this, you must avoid SEO experts who conduct black hat SEO. Instead, choose an SEO specialist who exclusively implements white hat SEO strategies.
5. Knowledge Of Digital Marketing
Most SEO experts have in-depth knowledge of digital marketing. After all, SEO is just one of the many effective digital marketing services. Besides SEO, a trusted digital agency is most likely to be knowledgeable in the following areas:
- Content marketing
- Search engine marketing (SEM)
- Social media marketing
- Pay-per-click (PPC) advertising
Take note: note all agencies and experts should specialise in each field of digital marketing. However, it is a tremendous advantage on your part if you decide to hire SEO experts who excel in a wide range of digital marketing services. In doing so, you could create a better well-rounded digital marketing strategy.
Find The Perfect SEO Agency Or Expert Today
All SEO agencies have their very own pros and cons. The trick to hiring the best one for your business is to choose an expert who can help you reach your goals according to your preferred direction. Take your time getting in touch with each available SEO expert, and let them know all about your desired outcomes to see if they can help you.
Try getting in touch with a trusted SEO agency today to discover the benefits of SEO for your business.