Did you know a small business brand is more than just a business? A small business brand stands for something. Its customers love it for more than just the products and services it offers.

More than 50 percent of consumers will increase their spending if they feel more connected to a brand. As a small business owner, you know very well that transforming your enterprise into a brand is an effective way to increase your sales.

But do you know how to build the brand?

Like most small-scale entrepreneurs, you’re not a marketing or branding specialist. As such, you could do with some help.

Read on for helpful branding tips.

Identify Your Mission or Purpose

Behind every successful brand is a great mission or purpose.

Just think of any brand. Let’s say, Nike. What comes to mind when you think of Nike? It’s not the shoes or apparel. It’s the inspiration that the brand brings to people; the idea that you can do whatever you want to do and excel at it.

When you’re building a small business brand, start by identifying your mission. What is it that you want your company to stand for? Many a time, this will be tied to the kind of product or service a company offers.

For example, if you provide internet services to people in remote areas, perhaps your mission is to bring internet equality. You believe people in marginalized areas should have the same internet access as people in urban areas.

Keep in mind that not just any mission will drive your branding efforts. You need a mission that your target market can resonate with; a mission that can bring people together.

Get Your Messaging Spot-On

Nobody is going to know your mission if you don’t talk about it. And no, it’s not telling it to anyone who cares to listen.

Careful messaging is key to building a small business brand. You want to place this message on platforms that are accessible to your target audience.

On your digital channels, always write out the story of your brand. In your social videos and blog posts, it should be clear what your brand’s about. Don’t focus on just selling or advertising your product.

Capitalize on events as well. If you’re planning a product launch, for instance, your event merchandise and promotional items should help spread awareness about your mission. Here’s more info on how to go about this.

Hire a Branding Specialist

Branding is something anyone can learn. You’re here learning about it. However, there’s only so much you can learn and implement before getting overwhelmed. You have other important aspects of your business to take care of.

This is why hiring a branding specialist is one of the best moves you can make. The specialist doesn’t have to be in-house. You can outsource the task to a branding agency or a freelance pro, which is cheaper.

A branding expert will take over from where you had reached. They may perform an audit and create a new strategy that suits your business.

Create a Small Business Brand

Don’t just build a small business. Build a small business brand. You’ll have an easier time attracting and retaining customers, which is key to making more sales.

Implement these tips and you’ll be well on your way to building a solid small business brand.

Explore our blog for more branding and marketing advice.