Daily check of the site’s position in the search engine is a necessary component of a successful company’s promotion and every business owner understands its significance to profit and brand awareness. But what exactly it helps to analyze? Well, let’s see.
First of all, it makes you sure that the site is indexed by the main search engines, especially Google, as it is the biggest one. Doing this monitor work, you can track any changes, for example, excluding certain pages from the index. Another benefit is that this option allows you to monitor how certain changes on the site have affected the position in the search engine. Moreover, monitoring will also help to keep abreast of changes in the site’s position if something has changed on the part of the search engine. For example, the ranking algorithm has been updated.
Keywords ranking tracking
To promote a site, it is necessary to optimize each of its pages for the corresponding effective search queries that users enter in the search bar of the Google engine. The list of requests the site will be optimized and promoted for is called the semantic core of the website. When optimizing your site pages, you need to track its position for every particular request from the searching bar and note the results. This will give you a clear understanding of your business’s success and its relevant place in a search engine since the effectiveness of the site as a whole depends on the positions taken. Moreover, daily rank tracking affects such rates as:
- Site traffic (the fresh traffic statistics will help you to coordinate your current strategic development and be quick with some core changes in the main business processes.)
- A number of conversions (orders) – the more people see your website in their search request the more visitors you have. And it, in turn, influences the purchase growth.
- Brand awareness (when you are always in front of internet users’ eyes, your company gains more popularity and a substantial part of your customers will come back to buy your products).
It is obvious that to do this monitor work you need a lot of human resources and time. But luckily many different track ranking services make this process fast and clear. One of the best options is to use BrandMeWeb enterprise rank tracking package. The application provides any business with constant daily ranking reports and suggests three package options to choose from. The standard package variant (enterprise SEO rank tracking plan) includes marketing, technical, and SEO reports services that can be managed for any organization from any country. Thus, you will be able to have all the necessary information concerning your website advertising in the Google search engine and plan future actions to make your business profitable and reliable.
All in all, it’s up to you to decide which plan to opt for. But the thing that you should be sure about is that this platform will guarantee you obtaining high-quality data and time saved for some other important questions concerning your business.