SEO, or search engine optimization, has many benefits, especially for small and medium-sized businesses seeking visibility and success in the online world. But still, many people doubt SEO’s potential and ask, “Is SEO worth the money?”
The doubts about SEO are justified to some extent because, for one, SEO is expensive. Secondly, it takes some time to yield results and is often deemed futile by those looking for instant success. But, despite being time-consuming, SEO yields long-lasting results that strengthen a business’s online presence, contribute to its growth, and earn it long-term success.
SEO online marketing techniques can pick your website up from the bottom of search engine result pages and take it to the top. They optimize your website according to the search engine’s ranking factors and help it appear among the top search engine results. The website enjoys higher visibility and sees quality traffic of visitors interested in the business’s offering.
People often argue that PPC (pay-per-click) advertising is a better investment than SEO. While this may be true in some cases, it is interesting to note that many studies show how organically ranking websites, those ranking through SEO, earn more clicks than the websites ranking as search ads because people tend to trust the naturally ranking sites more than those who have paid to be at the top.
Moreover, once your website starts ranking organically, it serves as your advertisement in the search engine space. It works to build your authority in the internet world and earns you some good leads. All these factors make a good return on the investment you make in developing an SEO online marketing strategy.
Landau Consulting, an online marketing company in NJ, provides consulting in internet marketing and SEO services and has created this infographic taking a sarcastic approach towards listing the consequences of investing in SEO to help you see its benefits.