Creating an e-commerce store can be an amazing opportunity when you want to create some passive income or eventually make a living from your online entrepreneurship adventure. However, there are some features you will need to include that will help your business pay off and help you make some sales—which can be overwhelming when this is your first online store ever.
Here are some features you are going to want to keep in mind when you are looking to build out the e-commerce store of your dreams.
Consistent branding
Your website design should be a major consideration when you are looking to build a site that people like to purchase from. Your branding kit should include your logo, colors. font, what kind of personality you want your e-commerce store to present, and more. This can end up saving you a lot of time when you have to go ahead and design a number of different blog or product pages where you need similar elements in order to make it work.
A way to connect on social media
When you are first beginning, it is likely that you are going to be promoting your products mostly on social media in order to get the word out there. This is why you are going to need to make sure that your site links to your pages, whether you choose to be on ever platform or not. Usually you can do this fairly easily by using a widget, or it will already be built into your design. This is why it is so important to get on putting together your social media pages as soon as you have your domain figured out.
Simple checkout
Your checkout should be one of the simplest things you create when it comes to putting together your business. Because this is often the place where your customers going to drop off the most, you might want to take a look into some ecommerce APIs where you can copy some of the code and design in order to create a checkout process that you know will convert. This can be the hardest part of running an online business, so you will want to make sure that it is the easiest process it possible can be.
Mobile-friendly
Not all of your customers are going to be looking to buy on their computers, so you will need to take the time in order to make sure that your site can function fully on a tablet or phone. Not only is this important for user experience, but it is also essential in order to rank for certain SEO keywords since Google has made an effort to prioritize sites that can be used on multiple types of devices.
In summary
There’s a lot to consider when you are looking to create an e-commerce store you feel proud of. With these tips in mind, you’ll build something out that makes sales and that users like to purchase from.
