Well-known brand is undoubtedly very profitable, because it conveys a feeling of familiarity and security in the purchase decision process. That is why these strategies are important to increase brand awareness. Now bulletin bite shares with you everything on it.
- Obviously you already know this, but do you also know if consumers know your brand?
- Or how can you measure and multiply the brand awareness of your own?
To better understand the extent to which consumers recognize your products or services, you must first know the three levels of brand awareness and thus increase brand awareness:
- First mention or “top of mind”: it is the first brand that comes to the mind of a consumer when a category of products or services is suggested.
- Spontaneous recall: the brands that the consumer thinks of spontaneously when a category of products or services is suggested.
- Induced recognition or recall: the consumer’s ability to detect the brand in a list of different brands. This is especially useful for checking how successful your brand is compared to your competitors.
If you are not familiar with all this, it may seem quite complicated, but it is not only large companies that can increase brand awareness.
It is a long-term strategy, from which small and medium-sized companies can also benefit.
A solid foundation is the best way to ensure success
The success of a brand begins with the selection of the name and the design of the logo.The brand name and logo have to provoke a (positive) reaction from the customer and they should be easy to remember.
An extraordinary story is a good unique selling proposition
For customers to recognize your brand, it is essential that it differentiates itself from other brands.
A compelling story is a perfect tool for this purpose, because it attracts attention, leaves an impression, and lasts longer in people’s memories.
It also allows consumers to develop a sense of belonging and identification with the brand. Always remember that business also has its human side.
Content marketing to increase brand awareness.
As a general rule, customers reward companies that offer interesting, useful and entertaining content with their loyalty.
Through content you can show that you know your sector and your target clients well, thus increasing trust in your brand.
In addition, it allows you to maintain fluid contact with your clients and potential clients through blog articles or newsletters. From Bahar Ibrahim researcher you can know more about it now.
Accessibility to your products
The electronic shops are great.
They offer a huge selection of products with one click, you can buy at any time of the day, read comments from other consumers.Even so, personal contact, the smile of a friendly salesperson, the information revealed by a specialist on site and of course the possibility of seeing and touching the product and, if necessary, smelling, tasting or listening to it is often lacking.To do this, it is not at all necessary that you open your own stores, as some well-known online companies have already done, or that you spend a lot of money at trade shows.You can look for partners, who already have stores and who go online with your products.