An attractive and professional display stand is extremely important for more than one reasons – it’s not just an identity of your brand, it also shows how you connect with your audience and what message do you want to convey. When you attend a fair and place a display stand there, the main objective is usually the same: sell more. An event or fair is a widely used marketing tool when presenting new products or showing its operation. That is why it is very important to expose them in the most effective way in your space.
Secrets of an attractive display stand
1. Height matters!
The higher the design, the more chances to stand out from the rest. In this regard, two-story standshave an advantage.
2. The ability to beat competitors.
You need to carefully study the plan and find out the stands of other companies nearby. If companies use designs from previous exhibitions, it will not be difficult to evaluate them. Based on this, we can distinguish the shortcomings of each design, and try to avoid them at home. Already due to this, your own stand will look brighter!
3. The increase in the area of the stand.
When creating an exclusive stand, allocated square meters may not be enough. There are two ways: quickly agree with the organizers and rent a large area. But this is not always possible. The best solution is the construction of the second floor.
4. Suspended structures.
It’s a great way to increase the visibility of your stand from all sides significantly! These designs have a ceiling mount type. They can be seen from different, even distant points, of the pavilion. The suspended design (due to the abundance of shapes, sizes and colors) is suitable for almost any stand, adding its own “highlight” to the design and adding exclusivity points. In addition, in suspended structures, there is another plus: they have the ability to place additional lighting elements to create a special effect and atmosphere.
5. Interior solutions.
These include large-size photographs with high-resolution printing as well as panels, paintings, banners, posters. Various schemes, drawings and any information that are interestingly designed will be useful as well (infographics should be highlighted separately). The interior solutions that can decorate the exposition include the use of specially selected fabrics and films.
6. Original mini-designs and inflatable figures.
Inflatable figures perfectly complement and enrich the composition.
7 Multimedia elements.
There are various elements you can add to your display stands, such as plasma panels of a large diagonal, or the solid multimedia screen. Such elements are visible from afarand attract visitors. On screens, it is convenient to rotate commercials and show presentations in a non-stop mode. Learn more about multimedia elements on a display stand here.
8. Carrying out promotions and interactive events.
It’s especially relevant for large stands where you can create several “points of interaction.”
9. Lighting and various visual effects.
Such effects always act, adding more value to the stand’s originality box.
10. Art objects
You should exclusively create art objects directly under the theme, features, style, accents and products. Emphasize the creative image of the company.
11. Fashionable water installations
Fashionable water installations, which together with the backlight, are able to create a bewitching spectacle, dynamics. Such installations can be created using corporate elements, embedded in the stand design, and also made a separate, remote element.
12. Sound equipment.
Sound equipment is a powerful tool for influencing visitors.
13. Floor with special lighting.
An example of a floor with special lighting would be a glossy glass coating that gives a reflection effect.
14. Mobile stands (structures).
They allow us to realize a lot of different ideas. It’s optimal both for image and for delivering information.
15. Characters.
It can be animators dressed in specially created costumes.
16. Branding, use of corporate identity.
We recommend that the elements of the FS were present on all media and souvenir products.
17. Prize draws
Carrying out prize draws with elements of involving visitors into the subjects of the company.
18. Integrated structure
It’s perhaps one of the best ways to expose your product, but it is not valid for all companies. In order to use it, you need your product to make sense in a structural arrangement. Good examples of such products would be all related to the construction and decoration of houses.
19. Main display area
Another good way to give great importance to your product is to set up a minimalist stand focused on your product. In this way, the simple design would be focused on a central point where you expose the productor even demonstrate it.
To apply this configuration, you need a product that stands out, if possible, by size. It’s common to see designs of this type at car fairs, where they present the car elevated above the rest of the stand.
Showcases and shelves
One of the most common ways to display your products in a stand is through shelves, stalls and showcases. It gives your stand an appearance similar to a store, at least in a certain area. This method is ideal if you have a wide range of products, as it allows you to show them all in a small space.
It is common to see these configurations at vertical fairs, at fashion fairs or at the usual trade fairs.
4. Videowalls, graphic and audiovisual
A very common resource to display your products is the use of graphic and audiovisual materials. Posing a stand with large walls, you can use them to put large graphics or videowalls.
If you prefer an open stand, you can use totems or backlit lightboxes, and complement them with screens instead of a large videowall.
The best thing about exposing your products through these materials is that it is completely complementary to the rest of the techniques. Make sure it’s without saturating the space of your stand. That way, it’s something you can always do, regardless of how you choose to show your products later.
Conclusion
With these tips in mind, you can ensure that the company’s display stand is completely visible at the exhibition. You can also apply these tips to make your design stay in the memory of visitors and stand out among competitors.
