Consumption habits are changing and the smartphone is now part of our everyday objects. Widely used throughout the day, in addition to making calls and sending messages, it is also used to make purchases on the Internet. With the development of smartphones, the m-commerce sector (e-commerce sub-sector) is booming. Many companies have understood the potential of this market and have decided to position themselves on it to develop their turnover.
Shopping on the Internet is now well anchored in the consumption habits of Internet users. However, we note that the most expensive expenses are most of the time made on a computer. This is not the case for mobile spending, which generally concerns impulse purchases and therefore has a smaller budget. Go for the eBay seller account in this case.
Have you thought about developing your ebay sales on mobiles? Here are the tips to improve the responsiveness of your website and develop your company’s turnover.
Know Your Targets
Do you know the browsing habits of Internet users and in particular those of your targets? Knowing when they are most active is crucial for the development of your business strategy. Important information to know about Internet users is as follows:
Thanks to its information, you will be able to refine your commercial strategy and know when you can capture the attention of your targets. If you would like some advice on optimizing the purchase journey , do not hesitate to consult the article on the subject here. However, it is essential that your site be optimized for all media, that is to say be responsive design.
Have A Site Optimized For Mobiles
We can never say it enough, it is essential to have a responsive design website, which will allow you to be read on several media (computer, smartphone and tablet) . In addition, a website adapted to all media will increase its traffic. Is your website optimized for mobile browsing? Make sure you have the whole site responsive to design, not just your homepage.
Today, most smartphones allow you to browse the Internet. Also, it is essential to have a fast website, with a fluid and ergonomic navigation.
- If a page takes more than a minute to load your content (visuals and texts), you will lose Internet users.
You must have a form with restricted fields to fill out. Nowadays, Internet users want to make transactions without wasting time. This is why having a “guest” account makes it possible to avoid creating a customer account and can facilitate transactions.
For your website to bring you qualified traffic, especially on mobile, you must optimize your natural referencing. Also, the description and the details of the contents in a product sheet play on the referencing of your website. Therefore, do not hesitate to detail the descriptions and take the opportunity to place your keywords. They will improve the referencing of your products, but also of your online store.
To be visible on search engines and in particular Google, you must create a Google My Business listing. This is a free service that Google offers to showcase business information. These sheets are all the more useful because they allow you to use the smartphone’s GPS and therefore to reference the coordinates of your company. This is why it is necessary to update it regularly.