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As technology became a powerful tool in helping the businesses innovate and grow more efficiently, it has become inevitable that digital methods are now the norm in day-to-day operations. Nowadays, you will hear the words automation, social media, and big data as crucial components of business strategies. With this, it almost seems as though traditional methods have become archaic. And it’s natural to think that business cards have gone “extinct.”
However, in reality, the opposite is true. While it is undeniable that there are so many digital alternatives to the business card today, some of its features cannot be replicated by technology. As a result, you may see that many companies continue to give out cards or place them in the receptionists’ desks to promote their brand.
Even in 2020, the business card is here to stay. If you have been wondering about whether you still need one for your business, here are a few points to validate why it is still relevant today.
Personal Touch
Technology has led to several opportunities for communicating with people, no matter where they may be. However, there is only so much that online communication can do, and at times, it can be difficult to get authentic responses or a more genuine conversation. Though it may not be apparent, the fact that business cards are tangible—add a personal touch and help you become more memorable to people. Whenever a person stumbles upon your business card, he or she becomes a potential customer since the card will be a reminder of your business.
At the same time, giving your business card helps you create an excellent first impression. As you engage with potential customers, you can better show your effort in promoting your business and leave a better impression. Naturally, you also have to make sure you design your card effectively to promote visual impact. This is something that you cannot do in social media since readers cannot see cues like tone, reactions, and the like in online posts.
Simplicity
Technology has undoubtedly become so complex in the past few years. However, this does not mean that you have to complicate every aspect of your business. In fact, the simplicity of a business card is another reason why it is still relevant. Even if you choose to email updates to customers, you would still need to get their contact information, which is precisely what the business card can do for you. It is also straightforward since people immediately know what it is at first sight.
Brand Impact
Though you can indeed find so many digital methods to help promote your brand, there is something about the business card that still makes it one of the most powerful tools. In a sense, you can think of the card as an extension of your company or brand, where you are the primary representative. The way you engage with clients, design your card, and talk about your business speak a lot about your brand, and can have a massive impact on brand awareness. The fact that you cannot detect these non-verbal cues in emails or digital platforms shows just how significant business cards are today.
Accessibility
Issues like unstable internet connection, lack of a gadget, or something similar can prevent you from sending promotions to your customers. Business cards, however, keep you accessible since you can easily get one from your wallet every time you meet a potential client. Imagine being on a plane where you have to turn your phone off. Without a business card, you lose the chance to introduce your company to someone new.
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