SEO may be an algorithm designed to get the best results out of search engine results pages and bring your pages up in ranking. However, it is not an entirely electronic system. The strategies and algorithms are dependent on the interests of the average internet user under your niche.
It is vitally important that you keep up with what your target audience is interested in looking at. This is most true if you tend to have return customers. You must hold their interests.
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There are several ways to keep track of your target audience. Let’s look into them now:
Where Should I Look?
The first place to look is on social media platforms. One of the best platforms to check is Quora. Quora is literally designed for people to post questions and interests about certain niches. All you have to do is look up your niche and see what kind of things your target audience is talking about. You can then include those things in your content to hold their interest and bring in more traffic.
Google Analytics is another obvious one. Google Analytics helps you check which content you have that is still popular. Any pages that are outdated or no longer interesting to your target audience will show up. You can then either update them to make them relevant again or delete them and replace them with new content.
Checking out your blog posts is another option. See what kind of response you are getting from your audience. High levels of comments and shares are a plus for any content. Current and interesting topics will likely get more of a response than those that aren’t.
When checking these comments and messages, feel free to respond to them as well. Talking directly with your visitors and regulars improves the relationship between you and them. It helps to remove the thought that you’re just a business page and reminds the audience that there’s a person behind the writing.
Without a strong target audience, your business is unlikely to get anywhere. Make sure you remember that as you go about your SEO duties!
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