• Home
  • Contact Us
iBusiness Angel
No Result
View All Result
Tuesday, June 28, 2022
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
No Result
View All Result
No Result
View All Result
Home Business

Reasons Educators Invest In Digital Marketing Courses

by admin
December 18, 2019
in Business
0
153
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

The online world has created a very specific niche where it can be difficult to find expertise. After all, digital marketing is something that requires a very unique skill which can completely defer based on position. Hiring digital marketing professionals is only increasing with over 44 per cent of all companies looking to hire an experienced digital marketer over the previous two years.

1. Digital Marketing Encourages Professional Development

There was an increasing need for digital experts over the past year at 19 per cent at agencies like Fruitful Marketing. This only verifies that this area of expertise will continue to grow exponentially. The report showed that of those that were hired as new experts, nearly half of them were for permanent positions. In fact, in the United States, digital skills are one of the driving forces within the professional development market with a forecast nearing $8.5 billion by the year 2020.

2. Skillset In High Demand

56 per cent of the companies that were surveyed that had plans to hire someone in the coming year included digital marketing expertise in their requisite skills. The skills that are required include but are not limited to mobile, social, content creation, SEO, SEM, and lead generation. These are some skills that are not only going to be required for digital marketing jobs in the future and it is easy to see these skills being required for even basic advertising positions in the future.

This will make it even more important than ever before to be trained and to understand the in’s and out’s of digital marketing if you want to remain relevant and valuable in the current job market.

3. Gap In Skills

A majority of the skills that are required in some of the traditional marketing and advertising roles have completely over-saturated the market. The skills vary from analysis and research to product-based marketing. The gap is very wide with a supply sitting at around 24 per cent to having the demand for talent sitting at around 56 per cent. With creative skills, there is a 35 per cent demand with only 27 per cent supply.

According to the European Commission, the overall usage of digital marketing has grown in 90 per cent of the workplaces over only the last 5 years. Therefore, the skill gap is really becoming significant with 38 per cent of the workplaces in the country coming to the conclusion that their workforce lacking these skills is resulting in lower productivity and results.

Along with this, 88 per cent of workplaces fully admit that they haven’t done a thing to improve the gap of skills within their respective companies.

4. Dominance Of Smartphones

There is simply no escaping the fact that smartphones have taken over our lives. After all, they are so widely used in more than basic communication efforts. The amount of smartphone users is simply incredible. The USA has over 260 million users, Singapore has 4.3 million users, Hong Kong has 5.6 million users, Australia has 19.4 million users, and UAE has 3.9 million users. The same report forecasts that the worldwide expected users by 2020 will sit around 3 billion.

5. Social Media And Digital

We have experienced so much social media growth over the last few years. There is a constant influx of new social media and digital users. In fact, it has become the number one way to communicate with other people and for businesses to reach an audience.

Digital marketing jobs have become in-demand because they are required to help businesses effectively position themselves in today’s increasingly digital marketplace. Social media is one of the top platforms that is being used by users and businesses. The number of total internet users is up 7 per cent in year on year growth. Whereas, the number of social media users is experiencing a 13 year on year growth.

Conclusion

The overall demand for experienced digital marketers is only going to continue to grow which makes it the opportune subject for universities, colleges, training providers, and teachers. With a majority of the workforce needing to be educated in this type of subject, it is well worth the investment for any educator.

admin
admin
No Result
View All Result

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019

Categories

  • Accounting
  • Auto
  • Business
  • Featured
  • Finance
  • Industrial Fume Extractors
  • Industry
  • Investment
  • Law
  • Legal
  • Marketing
  • Real Estate
  • Sales
  • Tech

Recent Post

List of things to consider before choosing business cards

List of things to consider before choosing business cards

June 25, 2022
5 Point-of-sale Mistakes That Are Costing You Money

5 Point-of-sale Mistakes That Are Costing You Money

June 24, 2022
REASONS WHY SOME FOREX TRADERS FAIL

REASONS WHY SOME FOREX TRADERS FAIL

June 23, 2022
How Automation Can Improve Lab Accuracy & Agility

How Automation Can Improve Lab Accuracy & Agility

June 22, 2022
How Regular Sports Massage Helps Your Body and Performance

How Regular Sports Massage Helps Your Body and Performance

June 22, 2022

Advertisement

Recent Post

List of things to consider before choosing business cards

List of things to consider before choosing business cards

June 25, 2022
5 Point-of-sale Mistakes That Are Costing You Money

5 Point-of-sale Mistakes That Are Costing You Money

June 24, 2022
REASONS WHY SOME FOREX TRADERS FAIL

REASONS WHY SOME FOREX TRADERS FAIL

June 23, 2022

Quick Link

  • Contact Us
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Featured

Copyright © 2019 ibusinessangel.com | All Right Reserved .

No Result
View All Result
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Copyright © 2019 ibusinessangel.com | All Right Reserved .

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In