You may have used to found “#” – this sign on various social media platforms. For many of you, it’s just a trend, but actually, it is more than that. Whenever you want to choose the best SEO services, you should never miss the importance of hashtags.
Hashtags can add value to your efforts. Strange? Know everything in this article about how, when, and why you should include hashtags in your content, be it a short description, blog posts, social media captions, or even account bio.
To be honest, many people find the terms hashtags and keywords confusing. Both of them are different and work with different purposes.
Keywords are important for the promotion of your business these days. It works with the purpose to get on the exact result, people are searching for. It helps in creating content that satisfies users’ search criteria.
Google makes use of keyword relevancy for your website ranking and determines the page your website will be placed on. This is why you need back support from any expert SEO agency that could help you in the process of making your online image constant.
Connecting with a large audience
A hashtag is a phrase or word that preceded a hash sign (#). Such a sign is used on social media websites with the purpose to identify any specific topic. The usage of hashtags on Instagram or any other platform is a good way to connect with lots of individuals. It can even expand your content reach on a global level. After doing this, you can target a specific market, take your business online, make your business image string, and improve your website traffic.
There are around 72% of Instagram users have purchased a product that they find on the app randomly.
When it comes to hashtags, they are popular on many social media platforms like Twitter, Instagram, Facebook, and so on, where users tweet or post about certain topics that are trending currently. Such combination include opinions and thoughts which are collected within a #. Let’s understand this with an example, Coca Cola has created a marketing campaign as #ShareACoke where customers go out for the purchase of Coke with their name placed on the bottle of Coke. This could even create a personal connection with the customer as they find it a good memory and share it with their friends & family.
How do Hashtags correlate with SEO rankings?
The actual connection between SEO rankings and hashtags is that when your content gets seen by more numbers of people on social media, it could be shared with a link to the business – this is important for Google. Rather than selecting any random topic, it’s necessary to choose articles that are properly researched. The entire content should be good enough to remain on the top page of the search engine.
- Think like customers
Whenever you add hashtags to your Instagram posts, it’s necessary for you to think like a customer.
- Call to action
Call to action strategy always works when you want the target audience to go through your website.
Hence, hashtags can be beneficial to your online ranking. With the best SEOCompany in Ahmedabad, you should also make sure about selecting the right & engaging keywords & hashtags.