With standard packaging like packaging Medium Boxes, your customer only focuses on the product you send. If you personalize it with your company’s image, you can make the experience of unboxing your products unique and special. Receiving and opening a package will become an event, and your customers will associate this experience with your brand.
Here are some tips to help you do this:
Express Your Brand Personality
If you offer a fun and original product unboxing experience with Brandt Box & Paper Co for example, your customers will associate these emotions with your brand. These days, many parcels are sent in classic brown boxes with a black and white invoice inside. It will therefore be quite simple for you to stand out in this field.
Add a free sample. Who doesn’t love receiving free products?! A sample is a great way to make your customers feel like they received more stuff than they expected, draw their attention to your other products, or even reduce their chances of returning their order.
Slip in a discount code for your next order. Do you want to reward customers for their purchases and encourage them to order again? A discount code is a good strategy to strengthen loyalty and boost sales.
Add an activity. Some companies ship their products in boxes and encourage you to use them for something else.
Insert a personal message. As an SME, you have the advantage of being able to include a handwritten thank you message with each order. It’s a simple and inexpensive way to please your customers and establish a strong and sincere bond with them. If your order volume is too high to add a personalized thank you message to each order, an automatic message including the recipient’s name and a few acknowledgment phrases will also have its effect.
The brand can have a good hashtag, product photo, and a reminder phrase to tag in your product photos. If you encourage satisfied customers to become your brand ambassadors by talking about you on social networks, everyone will win: your business will gain visibility, and your customers will feel like part of a community.
Avoid Disappointments
After hours of queuing outside the Apple Store in Perth, Australia, the first person to get their hands on the new iPhone 6 dropped it right after unboxing it. The cause of this unfortunate customer experience? Packaging difficult to open: the customer forced too much to open the box, and the phone fell as soon as he arrived. The height for Apple, a brand known for its attention to detail (especially when it comes to unboxing a new product), even goes so far as to refine the smell and the feeling felt when removing the protective film on the screen of the phone. It is important to package your products well to avoid such incidents.
