Probably, one of the best ways to create a consistent traffic and sales source is to build customer loyalty. There are so many advantages of having loyal customers for your business. And know that it takes a lot of time and effort for building loyalty. This doesn’t happen overnight and need a serious strategy to work it out. Here are the ways of building loyalty strategy for your brand, according to Relo, a customer loyalty program app.
- Keep your employees engaged on social media
Your employees should be speaking about the brand. Assign a community leader or two who can be dedicated to the same. And encourage your force to keep posting about the products, share giveaways, news, and participate in all trends that can bring back all the attention to your brand. It doesn’t have to be an official campaign, but this can enhance your online presence. The more connected you are to your workforce, more your brand message will be conveyed to your audience and more beneficial it would be for the company. Enlighten them to take part on basic and effective ways to build social media following by tweet chats, being connected on LinkedIn, use of hashtags on Twitter and Instagram etc.
- Get visual
The best way to make people create content around your brand is to have your brand create content on its own. For instance, Starbucks has so many followers today on Instagram and it is not because of their coffee, but the visual image they create that is chic, trendy and people love to participate in the same. They have aced at this game so well that people post their own pics with the brand, share them for getting thousands of likes.
- Build digital assets
Build assets that can be easily downloaded, something that the customers can have for free. This can include checklists, white papers, audio books, ebooks etc. when more people have access to your website from their phones, you need to have a mobile friendly website for people to have more access to content.
- Give away real gifts
You can also consider making some gifts and sending them off to influencers who would love to share them socially with so many followers. You can have sweatshirts with logos or fun gag gifts, it could be anything. It is always worth investing in for the rewards.