A Business name should represent the idea of the brand. It should evoke emotion in the consumer and be worn as a badge of honor by the employees. Even for a wordsmith finding the perfect idea that embodies every facet of a business is a difficult feat. And, you never took more English studies than you had too for a Business major. So, how do you come up with a good business name? If you are looking for examples of a good name, you can look at the hotel name idea in this article to get a good idea of how to come up with a good name.
Introspection Leads to Innovation
Find the Heart of Your Company
Take your time to deconstruct the core values of you company. More than goods and services, what is that you offer your clients. These values are what defines your company, these values are your identity.
Make a Long List
Start with a large pool of names and ideas. There are no bad ideas at this stage, you never know what is going to work. Slowly whittle down to a list of all you best prospects. Break them open to discover the root of their meaning, just like you broke down the meaning of your company when you were creating it.
If All Else Fails
You have spent countless hours trying to come up with the perfect name, and you are coming up empty. Take a breath, and step back. A little space never hurt anything. It’s important to keep in mind that the name of your business does not have to be the same name as the brand. You can play it safe with the name of the company, and pull out all the stops to name the your brand.
If you backed into a corner and you need to make a decision in the eleventh hour, you can always use a name generator. You can find generators on the web for free, or paid if you are looking for more accessories like availability tracker. Name generators will provide you with a strong foundation.
5 key factors to keep in mind when creating a business.
Originality
Creating a name unlike any other is not necessary. It helps create allure and memories, but it is not imperative. Creating a personalized identity for your business, now that is the most important attribute for a name. Plagiarism can end up costing you down the line so be sure to stay competitive, but don’t copy.
Relatable
Remember what the customer needs. If you are B2C or B2B, whoever your customers are they are coming to you for your product or service. This is your foundation. Relate the value of your services to instill confidence in your consumers.
Simplicity
No one remembers a tongue twister. Make sure there is some poetry to the name. Sound is the second most memorable sensation, give your audience a name that they want to repeat, not stumble over.
Availability
Making sure that you companies name is not already registered is important. You don’t want to have to go through the difficult process of deciding a name, only to find out that it is owned by someone is Finland.
Specific and flexible
Create a name that is going to be able to transition in to the unknown. Business moves like a tornado, it is difficult to control and predict. rate a name that embodies your identity but also is adaptable to whatever opportunities lie ahead.
