Many people question why Google ranking matters so much and why they have to consider its ranking factors into account while creating SEO techniques. Ask here and there, and you will come to know that most people have set Google as their home page for their Internet browsers, and they only get to their desired websites from there. A vast majority refer to Google when they intend to search and check out a website that it displays on the first page as results. The popularity of Google as a search engine is visible because people do not say they used the Internet; instead, the phrase comes out as they ‘googled’ it.
Google’s algorithms are intelligent, and it considers several aspects while ranking websites. Marketers have to strive hard to enhance their rankings constantly. Companies’ ultimate goal is to generate more revenue and make a name for themselves in the market and the modern business arena; earning higher rankings in Google pave ways for reaching out to customers.
The following are some of the aspects which Google consider while ranking websites:
Backlinks are one of the crucial deciding factors that Google looks at while ranking websites. The more backlinks a website has, the higher Google will rank it. The key is to ensure that web pages earn backlinks from relevant and reliable websites. Unauthentic websites are a red flag for search engines. Novice marketers often enquire what is off page SEO and adhere to its implementation requisites after coming across the lucrative advantages. The truth is building links is essential for off-page SEO, and acquiring more backlinks supports websites in optimizing it, which ultimately enhances websites’ ranking. Backlinks are the powerful source of bringing organic traffic, and that alone determine ranking position.
Search engines scrutinize if webpages are mobile-friendly as many people get inclined towards surfing websites through their smartphones. Technology has enabled people to carry a miniature computer, smartphone and consider opening a laptop or desktop a hassle. When they find a website loading slowly on mobile phones and not user-friendly, they turn to other alternatives. Google takes this as a sign and lowers its ranking. Marketers need to update websites frequently and optimize them for mobile, enhancing their chances of ranking high on Google.
- Authentic yet Unique Content
Google’s algorithms are intelligent. They can gauge if a website publishes unauthentic content and put them on the back results page. Unique yet relevant content is an essential aspect of Google’s ranking. Marketers can be creative while devising content for marketing and leveraging it for a higher SERP rank. The Internet has billions of websites, and it is doubtful that the content is already not there. Marketers can present the information differently, but they need to verify that they publish reliable content. Content is a huge umbrella, and it encompasses videos, blogs, gifs, and images. Marketers should determine the type of content as per their target audience and publish them accordingly.
- Readability Format
Another critical aspect of search engines’ consideration is the readability format of websites, primarily conducive to website layout. Unreadable, small fonts and complicated design make it difficult for visitors to consume content, and they tend to avoid them. Bracket bridge, images, and explicit content make the websites readable. Marketers need to ensure that they take care of several aspects while publishing the content. Using bullets and quotes makes it easier for users to consume content. Search engines take it as a plus point and enhance websites’ rankings.
- Guest Blogging
Relationships in the virtual world also hold significance, and search engines acknowledge websites that post on other related web pages. Marketers can identify their niche-related forums and other websites and comment on them, with their links embedded in the text. Most websites gladly accept publishing relevant websites’ guest blogs and give you a way of enhancing your reach. Brands need to craft a thought-provoking, unique and informative piece of content for other websites and request them to show their space on their websites. Marketers can devise a win-win strategy and develop a technique that can benefit both websites. Guest blogging is one way of enhancing both websites’ rankings.
- Secured Website
Website security is another aspect that comes under the Google analysis bar. With the proper URL, you can secure your website and enhance your rankings. Moreover, modern users can quickly determine if the website is secure. They tend to turn away from insecure websites. A well-coded website builder helps in creating a secure website. HTTPS is a sign that the webpage is secure, and websites with HTTP URLs do not find a spot in the first page of the search engine result page, SERP.
- Google Algorithm Rules
Some of Google’s algorithms rules are the same as other search engines, while some are specific to Google. Search chain influences search results for future searches and displays webpages accordingly. Similarly, if a safe search is on, Google will not display adult content websites despite the integration of right0targeted keywords. Moreover, search engines prefer local IP addresses, and they get a spot on the first page of search results.
Google’s popularity is on the constant rise as many people consider it a go-to place to search for anything. Websites that earn high rankings by google get the most exposure and succeed, garnering more traffic, consequently more sales. Google continuously updates its algorithms and changes the ranking factors. Marketers who keep themselves abreast with the ongoing trends and changes in Google algorithms gain higher rankings, increasing their visibility and reach.