With the evolution of technology, we are increasingly connected to the digital environment and, consequently, changing our consumption habits. Even without realizing it, we already live the reality of process automation and artificial intelligence at structurely when performing actions in a virtual context.
Willing to update and optimize their results, companies in the field are looking for new technologies. One of them is increasingly being talked about in the media, artificial intelligence (AI). But, after all, what is the so-called AI? Why is it being used so much? And how to implement it in your business?
In this article, we try to answer these questions. We also demonstrate the importance of artificial intelligence for real estate companies today. If you want to use AI and don’t know how to get started, we present you with several possibilities here!
What Is Artificial Intelligence?
Artificial Intelligence (AI) is an area of computer science that seeks to create devices capable of analyzing the human process and, thus, simulating our capabilities related to intelligence. This simulation takes place in terms of analysis for decision-making and storing information, problem-solving, reasoning, and discoveries.
We select a particular location to find a property and receive several recommendations from the site according to the exact geolocation or close to the area. In this case, the famous “You can also like” uses AI to provide a better customer experience. Did you see it? It is increasingly present in our daily lives!
CRM (Customer Relationship Management) or Customer Relationship Management is a tool that seeks to centralize the most significant amount of information about customers. It provides a service more assertive, optimized, and quality.
However, when CRM is integrated with artificial intelligence, it can identify customer profiles more efficiently, allowing an analysis of the best service strategy for each user. Thus, with the help of artificial intelligence, the tool can also digitize documents and import them into the tool, automate workflows, and provide agility to your business.
As a result, by automating repetitive tasks, CRM also gives users more autonomy and freedom to invest more time in the purpose of their real estate. And so, CRM, combined with artificial intelligence, can be considered the best strategy to make your business more efficient and practical.
After all, in addition to storing all the data during the customer journey, providing metrics to help with the conversion rate of leads and increase your business’ sales.
In short, check out what AI at structurely can do for your real estate:
- improve user experience
- improve customer search for properties
- increase the efficiency of customer service
- generate time savings
- allow employees to focus their efforts on more humanized care
- provide analysis of metrics and forecasts
Above all, it is possible to say that artificial intelligence can completely revolutionize the real estate industry. As we have pointed out, its use is useful both for optimizing processes and time, increasing sales, and improving customer experience.