Search engine optimisation, better known as SEO in Singapore, is easier said than done. It requires a bit of knowledge in search engines to reach your goals and improve your SEO rankings. Not to mention, SEO is time-consuming, exhausting, and sometimes expensive, which is why many people tend to shy away from doing SEO completely.
Fortunately, you can outsource your SEO services in Singapore to save time and money, while boosting your productivity at the same time by focusing on other essential matters. With a digital marketing company to manage your SEO campaign, you can utilise countless strategies that will help you establish a reputable online presence.
However, when it comes to outsourcing your SEO in Singapore, you need to choose the right company for the job. Every SEO company in Singapore has its pros and cons, and knowing them will help you pick the right choice for your business. You need to consider your budget, expectations, and availability when choosing the perfect team of SEO specialists to help you reach your goals.
Your budget and expectations are just some of the things you need to consider before hiring an SEO company in Singapore. When it comes to outsourcing your SEO services, you need to choose a digital marketing agency that offers the right kind of services for your needs.
Without further ado, here are some of the factors to consider when hiring an SEO company in Singapore.
How long has the SEO company in Singapore been established in the digital marketing industry? Ask this question before you decide to hire an agency to manage your SEO campaign. Companies with long years of experience are more likely to provide you with the necessary services required to attain your goals.
However, since SEO is a relatively new aspect of marketing, not all companies need to have years of experience to be considered reputable or well-trained. There are hundreds of SEO companies in Singapore, which means you have to choose one that has the expertise and training to help you reach your goals. In that case, besides years of experience, consider other factors that affect a company’s reputation, including awards and list of clients.
2. SKILLS AND TRAINING
Years of experience mean nothing if the company lacks employees who are skilled in digital marketing and SEO. In that case, look for an SEO company in Singapore that houses exceptional specialists who can help you in a variety of ways.
For example, ask the company if they offer a wide range of services besides SEO. Digital marketing services usually comprise different aspects of marketing other than SEO, such as content marketing, social media management, search engine marketing, and many more. If the company can help you in more ways than one, then perhaps hiring their staff is an excellent choice.
3. KNOWLEDGE OF SEO
All companies are knowledgeable in SEO, no doubt about it. However, just how smart are most companies when it comes to SEO and digital marketing?
Some digital marketing agencies offer intermediate levels of knowledge, while others are more experienced and adept. Of course, you will choose a company that has more knowledge of SEO than others. In that case, you should get in touch with an agency to find out whether or not it houses intellectual marketers.
To know if an SEO company in Singapore has enough knowledge of SEO, you can check its website about case studies regarding topics in the digital marketing industry. If the website does not present any case studies, you can get in touch with the SEO company to seek additional information.
Contact the company to seek case studies that tackle essential topics, such as organic traffic, paid search, key performance indicators (KPI), web visibility, digital marketing trends, and many more.
4. CUSTOMER/CLIENT REVIEWS
The easiest way to know more about a company and its expertise is by reading reviews from previous customers or clients. When reading reviews, try to read as many as you can. Also, be careful when checking reviews as some are either fake or paid.
Fortunately, spotting a fake review is quite simple. Some comments have a rating from other customers or clients, so check that out first. Another thing to consider is the number of reviews. If the SEO company in Singapore has a long list of clients, make sure it has a lot of customer reviews as well.
5. REALISTIC PROMISES
The problem with some people is that they oversell their business to the point of exaggeration. Sure, sometimes you hear words from marketers that are too good to be true, and you may get tempted to give in to their promises. But before you make any final decisions, you need to make sure that the SEO company in Singapore is setting realistic promises.
Your SEO company in Singapore of choice should be giving you detailed descriptions of the task ahead of you. After all, SEO is a tricky business. There is no such thing as a 100% guaranteed recipe for success with SEO.
In the end, SEO is a trial and error process that could cost a lot of money. The good news is that by outsourcing your SEO services, you can ensure your budget is in the right place with the help of a digital marketing agency.
6. WHITE HAT SEO
Two options come to mind when optimising your website: white hat SEO and black hat SEO.
The first option is white hat SEO, the process of optimising your website by following the rules. That means you should conduct SEO based on the current guidelines provided by Google. Included in these guidelines are creating quality content and utilising relevant keywords.
The second and ill-advised option is black hat SEO, the opposite of white hat SEO. Your preferred SEO company should not indulge in any black hat SEO tactics because these are considered unethical. The company should offer you with white hat SEO services if you want your online presence to grow in the long run.
With so many SEO vendors in the country, you may find it hard to choose the right one for your business. Hopefully, with these mentioned tips, you can find the perfect SEO company in Singapore that can provide your business with the help it needs to achieve a better online presence.