2021 is a fresh start for many people. Considering the rough year everyone had last year, it would only be appropriate to treat 2021 as a time to be optimistic. Fortunately, 2021 has a lot in store for the digital marketing industry, specifically search engine optimization.
Last year brought many unexpected changes to SEO in Singapore. For instance, more people became active Internet users in 2020. As a result, many website owners had more opportunities to attract tons of visitors.
Expect 2021 to be a year when digital marketing and SEO will be the driving force behind many businesses. Perhaps you can let SEO services drive your business to success too by implementing effective SEO services. If that is the case, then be on the lookout for some of the upcoming SEO trends in Singapore.
Staying up to date with the latest trends is a simple yet efficient way to tweak your search engine optimisation strategies. By knowing the current state of search engine algorithms, you can take new approaches to your SEO services and improve your rankings.
5 SEO TRENDS TO WATCH OUT FOR IN 2021
1. MOBILE SEO
Mobile SEO has always been an integral part of digital marketing since Google updated its search engine algorithms for mobile phones. However, marketers and search engine optimization specialists have already been optimising websites for mobile devices in the last decade, so what makes 2021 a distinctive year for mobile search engine optimisation?
In March 2021, Google will introduce its mobile-first indexing for websites. That means if you do not optimise your website for mobile devices, you will experience a large dip in traffic. Starting now, you should make sure your website is well-optimised for mobile SEO. Focus on enhancing your website to improve its web experience for visitors.
2. REFOCUSING ON SEARCH INTENT
Search intent refers to the purpose of using search engines like Google and Bing. In layman’s term, it’s the goal or reason why a specific user is online. Examples of search intent may include being interested in knowing about certain products, researching a specific topic, or discovering new ideas, among many other things. But the most common reason why people use search engines is to seek answers to various questions.
When it comes to SEO services in 2021, you have to understand the importance of understanding search intent. Take this article about SEO trends in 2021 as an example. Readers such as yourself are looking through this guide to search engine optimization for many reasons. You may be reading this to benefit your website, or you want to know more about search engine optimization in general. Your intent is to learn about the upcoming trends and you decide to read this article.
To improve your website’s traffic and search engine optimization rankings, it’s necessary that you understand why your audience will go to your website. The best way to do that is to identify the user’s needs and provide resolutions based on your products or services.
In 2021, it’s necessary to refocus on search intent to improve your search engine rankings. It’s because the needs of the consumers are dynamic. With the rapid changes that happened in the past year, consumer behaviour has changed drastically. There are more users who utilize search engines such as Google as their primary source of information.
3. GOOGLE CORE WEB VITALS
Last year, Google confirmed that “Core Web Vitals” will become a vital ranking signal for websites in May 2021. The update will include existing user-experience (UX) ranking signals such as Hypertext Transfer Protocol Secure (HTTPS), mobile-friendliness, safe browsing, and non-existent intrusive interstitials.
When combined, these mentioned UX ranking signals affect the overall experience of visitors on your website. Improve your SEO rankings in 2021 by optimising your website for your users, not just search engines.
In short, the Core Web Vitals update will encourage you to take a user-centric approach to your SEO services. That means Google will evaluate your website based on the sum of its parts, not just the technical aspects individually.
With that said, essential factors that will help your website gain better SEO rankings in 2021 include:
- Quick loading times
- A responsive user interface
- Mobile SEO
- Website security
Search engine optimization and digital marketing in Singapore have been steadily on the rise in the last few years. As a result, SEO tasks increased in numbers and complexity, making it hard to manage an SEO campaign without automation.
Expect automated technology to become more commonplace for SEO in Singapore this 2021. Using automated tools for search engine optimization has pros and cons. However, you cannot rely on automation all the time to improve your search engine rankings.
The best way to handle your search engine optimisation strategy is by combining manual and automated SEO. You can use automated tools to accomplish a handful of tasks in succession. On the other hand, you could evaluate your performance and create high-quality content for readers to provide them with a more personalised web experience.
5. LONG-TAIL KEYWORDS
The competition is becoming fiercer each day. With countless websites trying to achieve higher rankings than one another, improving your SEO capabilities will only get more challenging in 2021. Fortunately, you can use long-tail keywords in your SEO services to increase your conversion rates.
Long-tail keywords can help you gain the upper hand over your competitors. You can use them to rank for short keywords too, allowing you to accomplish two goals in one fell swoop. Also, long-tail keywords are ideal for targeting a niche audience. Utilise them more often for your search engine optimisation strategies to reach users with more accurate search intent.
Be on the lookout for these top five SEO trends this 2021! Stay updated and prepare as soon as now to make sure your website is ready for the coming changes with search engine optimization.
For reliable SEO services in Singapore, contact your preferred SEO agency today.