The way consumers shop has changed a lot over the past two decades. Today, more than two-thirds of consumers shop online as opposed to in-person. An online store is essential for any business that wants to stay competitive and attract new sales.
However, just having an online store open isn’t enough. You’ll also need to attract customers to this store and make sure they hit that big red buy button. With this in mind, you’ll need to turn your mind towards how best to bring customers to your online site.
What are some of the best strategies that you can employ? Read on and we’ll walk you through everything that you need to know.
- Write Authorative Blog Content
Bringing new customers to your online store won’t be something you can do in one night. It’s a long road with a lot of different steps involved.
One of the best things you can do as the weeks go by to better your traffic is to write blogs. Consumers of all sorts log onto the web every day to access important information related to a wide variety of subjects.
They are likely going to be looking for information that corresponds to the product or service that you offer. This is an opportunity for you to connect with these consumers.
You can offer them the smart, well-written, and authoritative information that they need. You can also use this opportunity to gain trust, improve your branding positioning, and direct them to that all-important web store.
The more blogs that you write, the more you’ll be able to bring in potential customers. With a wide variety of topics covered, you’ll look like an expert. It will also help to increase the overall SEO quality of your website.
SEO is search engine optimization, which is how high your site ranks for various search terms on websites like Google. The higher you rank, the more people will end up seeing your website.
Blogs are one of the best ways to increase this kind of ranking, making them a must-do method for online business success.
- Hold a Sale
Many of the same strategies business owners use to bring customers into brick and mortar locations can be used online as well. You’ll need more than catchy phrases to attract customers, you’ll need to offer them something.
One successful strategy no matter what kind of store you run is to hold a sale.
If you can discount certain goods or services, you’ll be giving your on-the-fence customers a reason to make their purchase right away. It’s that little extra push that some people need to take definitive action.
Changing prices to attract customers is a tried and trued method for new consumer acquisition.
How do you determine how much of a sale to run? Crunch some numbers and see what your customer acquisition costs run at. From that, you should be able to determine how much of a discount you can afford to offer while still retaining some sort of profit.
Yes, you’ll be losing a little bit of profit on the sale but you’ll be connecting and bringing in new customers. These customers, if they are pleased with their experience, might come back again and again in the future.
In this way, you can look at holding a sale as a kind of long-term practice. Make sure you publicize your sale everywhere that you can to help get the word out about it!
- Embrace Social Media
Plenty of businesses have found success in bringing new customers to their online store by embracing social media. A huge percentage of internet users spend a lot of their time on social media.
You can access these customers by ensuring that your own business has plenty of presence across all of the major social media websites. That means Facebook and Twitter, but it’s worth looking into TikTok, Clubhouse, and all sorts of other websites as well.
Where your business will do best might depend on what kind of products and services you offer. See if there are already pre-existing communities that are interested in the kind of work you do on these social media websites. Tapping into these communities can provide a great new customer base.
Social media allows a place for you to connect with your customers on a more casual and personable level. Make sure you have a strong understanding of your brand and then get out there and make an impression!
- Referrals
Another great way to bring new customers to your online store is to set up some kind of referral service. If you believe you’re providing a memorable and exciting experience for consumers, you might be able to rely on them to bring new customers to your door.
Providing an incentive to do just this can be the extra push they need.
Incentive programs vary in how they work, but often you can provide a discount or compensation to both the customer and their referral. Your customer and their new friend might both get 10% off their next purchase, a free product, or some sort of other incentives.
This pushes your current customer to spread the word to their friends, family, and the general community. There’s no better advertising than excited word-of-mouth.
Attract Customers to Your Online Store
If you’re looking to attract customers to your online store, you could do a lot worse than the efficient tips and tricks listed above. Employing any and all of these methods can help you to increase your sales and run a successful online store.
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