• Home
  • Contact Us
iBusiness Angel
No Result
View All Result
Wednesday, February 1, 2023
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
No Result
View All Result
No Result
View All Result
Home Business

4 Digital School Marketing Mistakes and How to Avoid Them

by admin
December 14, 2021
in Business
0
4 Digital School Marketing Mistakes and How to Avoid Them
154
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

Are you still relying on banner ads to promote your school online?

Guess what? Users are 279 times more likely to climb Mount Everest than to click on your ad!

This might be great news if you run a mountain-climbing school. Otherwise, it illustrates an all-too-common problem — how easy it is to make digital school marketing mistakes.

Does your school’s digital marketing strategy need a boost? Here are four common mistakes people make when marketing schools online.

1. Launching a Poorly Designed Website

If the Mount Everest stat gave you a jolt, here’s one more. You only have 50 milliseconds to make a good first impression of your website. That’s how long it takes the average person to decide whether to stay on your site or bounce to one of your competitors.

Any eloquent writing, introductory videos, or school accolades won’t make a bit of difference if your website design is poor. No one will stick around long enough to get to the “good stuff.” Invest the money in a professional designer to ensure your site looks and runs beautifully.

2. Becoming a “Me” Monster

We understand — you’re passionate about your school, your students, and your philosophies. That’s a good thing. What’s not good is forgetting the fact that your target audience isn’t familiar with those things yet.

Too many schools make the mistake of only publishing content related to current students and activities. This makes their website nothing more than a brag book or a calendar of school events. To attract new prospects, your content needs to be relevant and engaging to them, appealing to their wants and needs.

3. Posting the Wrong Types of Ads

Banner ads, pop-ups, and other “old school” ads aren’t as effective as they used to be. Other schools make the mistake of only running ads to new prospects and completely overlooking remarketing tactics to users who already visited their site.

The two most powerful digital marketing engines for private school ads run through Google and Facebook. Create targeted ad campaigns on these platforms with your audience in mind. Use social proof in the form of testimonials and true stories to capture the attention of your prospects.

4. Neglecting a Blog & Social Media

Having an SEO-optimized website is a vital first step, but it’s not enough to drive traffic on its own. You need to combine a stellar school website with other strategies, including blogging and social media marketing.

Blogging gives Google more pages to index, which in turn helps your site to rank better. Meanwhile, since 70% of Americans use social media each day, it’s the perfect place to open a business account and promote your school online. Facebook, Instagram, and Pinterest are the biggest players, although you may have luck with LinkedIn and Twitter as well.

Don’t Make These Digital School Marketing Mistakes

Marketing schools online can be a challenge, especially if there’s a lot of local competition. No matter which types of schools you’re promoting, bookmark this list of digital school marketing mistakes so you remember what not to do.

Would you like to learn more about social media marketing? Ready to revamp your digital marketing strategy? Keep browsing our site for more expert insight!

admin
admin
No Result
View All Result

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019

Categories

  • Accounting
  • Auto
  • Business
  • Coworking space
  • Featured
  • Finance
  • Human Resource
  • Industrial Fume Extractors
  • Industry
  • Investment
  • Laboratory
  • Law
  • Legal
  • Marketing
  • Real Estate
  • Sales
  • Tech

Recent Post

6 tips for your brand communication

6 tips for your brand communication

January 29, 2023
Apply for Loans at Slick Cash and Get Money in Just Few Hours

How to make SIP investments under 80C?

January 26, 2023
Making a Successful Startup in Singapore with an EP Application

Making a Successful Startup in Singapore with an EP Application

January 23, 2023
A Complete Guide About Residential Solar Companies

A Complete Guide About Residential Solar Companies

January 21, 2023
Which Type of Worms Can Be Used for Composting?

Which Type of Worms Can Be Used for Composting?

January 13, 2023

Advertisement

Recent Post

6 tips for your brand communication

6 tips for your brand communication

January 29, 2023
Apply for Loans at Slick Cash and Get Money in Just Few Hours

How to make SIP investments under 80C?

January 26, 2023
Making a Successful Startup in Singapore with an EP Application

Making a Successful Startup in Singapore with an EP Application

January 23, 2023

Quick Link

  • Contact Us
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Featured

Copyright © 2019 ibusinessangel.com | All Right Reserved .

No Result
View All Result
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Copyright © 2019 ibusinessangel.com | All Right Reserved .

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In