2020 has been a turbulent year for companies, affected by the mobility restriction measures and the general economic situation. In this situation and new framework, new ventures have appeared. One of which is a web design and development studio that offers solutions tailored to the new needs of each business. This is due to the growing sector that has penetrated our lives only in the last decade – e-commerce.
The growing importance of e-commerce
According to recent INE studies, almost 80% of companies with more than 10 employees in USA have a website. Among them, more and more are taking advantage of their digital platforms to market their products and services.
The problem is that among companies with less than 10 employees, which represent the majority of small businesses, this percentage falls despite the fact that e-commerce has grown by 36% over the last year, many micro-businesses continue to have problems accessing the digital ecosystem.
This is due to, among other factors, the costs of digitizing the business and the lack of specialized knowledge, an IT department in the company or qualified digital marketing personnel. However, projects that try to facilitate this digital transition for the self-employed and small entrepreneurs have gained momentum recently.
The key to business digitization: personalized advertisements
The philosophy of digital marketing is based on offering affordable and highly personalized advertising to specific groups of audience members. The advertisement process begins with a research or study, to develop advertisement that is fully tailored to the client’s needs and wants.
After the web design and development process, you don’t need to further intervene in the website’s layout or design if you don’t want to. You can focus on tailoring the ads, but the fact is that you still need a good web design to capture and convert a lead.
Websites for businesses and e-commerce
Whether through your own developments or exploiting the advantages of platforms such as WordPress or Magento, building the digital infrastructure of the business is crucial. In this case, it may be wise to contact a website development company, some of which offers maintenance plans at a fixed price, which include the development of the digital platform, free of charge.
The idea is to allow your company to have a digital presence at low cost, outsourcing all the tasks that require technical computer skills to a third party. With this in place, your business can proceed without much worry.
Online reservation system in website development
One of the most interesting products of having a website is its online reservation system. It is a system that requires both a web page and an administration panel, and a website has all the tools to manage an online platform like this.
Thanks to the use of modern technologies, a website that can offer a comprehensive and pleasant user experience can also help facilitate the user booking aspect of the business. This can be applied to different sectors: reservation of sports courts, appointments for professional consultations, reservation of activities. This would lead to a higher conversion rate and better-quality leads. It is a versatile tool that allows the entrepreneur to manage his entire business online.
To find out more about how you can make the most out of your website and details on website design and developement, you can visit https://theleadingsolution.com/services/website-development/ for more information.