In this article, we will look at 10 things that can help you to do a better job of marketing your business. Sixth sense marketing highly recommends these approaches.
1. You should check your business’s website and see if there is a symbol of a padlock right next to the URL. In the event that you don’t have this symbol, then it means that your site doesn’t have adequate security which may cause Google to penalise it at some point in time. So, all you need to do is get install a security certificate on your site which your web host should be able to do for you. This will likely cost between £50-£100.
2. Make sure that your website is mobile friendly. If your website isn’t mobile friendly, then you should hire a web developer to implement this on your site. You can easily check out if your site is mobile friendly or not by testing it here: https://search.google.com/test/mobile-friendly
3. In the event that you have a Facebook page for your business, you should make sure that it is verified since it is a sign of a real business. You can verify your Facebook business page by going here: https://www.facebook.com/help/100168986860974
Now, if you currently don’t have a business Facebook page, you should create one immediately, since social media is very important for business success.
4. Next, you should check to see if the contact details for your business are the same everywhere on the internet. Your contact details include your exact physical address, telephone number and email. Your contact details need to be listed in the same exact way everywhere that it is posted on the internet since Google places a great deal of weight on that. You can check your contact details by doing a Google search for your business and then checking to see if there are any discrepancies that need to be changed.
5. Once you have any digital marketing profiles online, you should check to see if they are properly completed. Most people only do the minimum when setting up these profiles and don’t fill them out completely. So, be sure to check your Facebook, LinkedIn, Instagram and other accounts to make sure all of your business details are there.
6. Make sure that you receive emails about your competitors or your market on a regular basis. This can easily be done by setting up your Google Alerts.
7. GDPR is quite an important subject and the law should be in place in 12 months. So, you should always ensure that you know how GDPR affects businesses and you should check out the ICO website regularly for information – https://ico.org.uk/for-organisations/
8. Ensure that you stand out on Google by updating your Google My Business profile. You should not only update your profile but also post content about your business, get more customer reviews etc. You can do so here: https://www.google.com/business/
9. The majority of internet traffic surfs the web via their mobile device. As a result, website speed is very important for users as well as Google. Slow websites tend to rank lower in Google and can even be penalised. So, be sure to check your site speed and performance here: https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite and speed up your site if necessary.
10. Lastly, you should always be finding ways to tell your story as a business. Your business exists to provide solutions for your customers and serve their needs. You should also focus on the results that your business delivers and don’t be shy to ask for reviews or showcase the successes of your company.