Customers always want that stores should elevate their shopping experience and hence stores are looking out for ways to add that special touch. This has been possible through the addition of custom displays throughout the storefronts. The impressive displays make the stores more inviting to the shoppers and also help them locate their desired products quickly. Let us explore the types and benefits that we get from them.
Types
There are multiple shapes and sizes available that might suit your needs. Here are some of the common ones listed:
- Floor- These floor displays include the freestanding units. They can be the corrugated cardboard, bins, and shelves. You can customize them as per needs.
- Inline- They are designed to sit on retail shelves and can promote smaller items.
- Endcap- They are mostly placed at the end of the aisles. They contain retail signage and inline units. They are good for increasing a product’s visibility.
- Display bins- They are commonly large containers that make it easier for the customers to grab items as they walk by. This is an affordable solution and helps the products move faster.
- Counter- These ensure that smaller units sit well on the checkout counters.
- Pallet- They can be put over a full, half, or a quarter pallet and this is great for holding heavier merchandise.
- Sidekick- This is also known as a power wing. It can be put up as an endcap display or as an independent floor unit. It can hold the add-on items.
What are the benefits that you get?
These have been proven more effective as compared to the plain shelves and the reasons are quite obvious. They are a great opportunity to connect with your audience at a go and spread brand awareness.
- Choosing a custom display will set you apart from your competitors.
- Use can use any color or design to increase your brand’s awareness.
- You can educate the customers about the product benefits.
- Any new product can grab instant attention.
- Customize your display to connect better with the audience.
- Impulse buy can be easily promoted.
- Products can be advertised by staying well within the budget.
- The retailer specifications can be kept in mind when ordering for the display unit.
- A high-quality product can be easily pitched and sales can be increased.
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