When we talk about starting a project this could be a digital marketing campaign, a work campaign you are trying to get your colleges involved in, or an education program where your aim is to capture the attention of as many teachers and students as possible. Thankfully, there are numerous tools available that will give you the chance to deliver your intended message.
Today leaflets and posters are not the main form of advertising and instead usually serve as a gateway to the internet. Once people remember a brand, they are more than likely going to look on the World Wide Web for more information.
If you are trying to reach a more local group of people, lets say work colleges, then you may want to use the company intranet if it has one, or use a free website builder such as Weebly so people can access more information about your project.
Already we can see that one of the most important elements to providing people with more information is making sure people have some kind of online resource they can access. This could be a web page, app, or intranet page.
Once people hit the web or you, this is your chance to start to sell your project. One of the most used tactics today is to fulfil people’s preferred ways to absorb information. This could be through infographics, video, and text.
How to capture people’s attention:
If you are able to mix all three of these elements into a single page in the correct format, then you are essentially maximizing your reach.
You will need a graphics designer to master infographics if you want to crate your own from scratch, and of course, if you are not a graphics designer yourself. Alternatively, you can sign up to one of the many websites out there that offer a plethora of predesigned infographics, and then you can decide how to implement them. Other tools you have available include Microsoft Word’s SmartArt, Shapes, and Charts options.
With well designed infographics, you will be able to fit in key points outlined in your content and videos on your web pages. You will also be able to use infographics to guide people how to learn about a project – in this sense you are using the infographics almost as an index or content page you would find a study book.
Today video is one of the most powerful marketing and education tools available. Most people are restricted by time constraints and would rather not read long articles even if those articles have been well segmented using subtitles to direct the reader. However, it seems people are more willing to sit back and listen to a video. This is the key point here – they will at least listen to if they are not paying their full attention on watching it.
Try using multi-language videos too. This works really well if you are reaching a multi-cultural audience. Most people will pay more attention if the video is in their language regardless of whether they can speak your native language or not.
If you find that you are not getting too many video views, then make things easier by putting your video on YouTube. You can then use this service here acheter vues youtube, which is a French service also available in English, German, Spanish, and Italian. You can make your video have more views on YouTube so then more people are likely to see its popularity and watch the video.
The content is always going to be very important. There are still a lot of people that reply in written content to absorb information. Some people will read the infographic, watch the video, and then decide to read the content for a better understanding. Not everyone has the same habit, but you need to consider the different audiences, and some will be reading content.
This means you will need to make absolutely sure that your content is very well written, make sure it echoes exactly what has been said on the video. It also needs to link up with any infographics or images that you have added to the page. The worth thing you can do as a writer is to be contradictory.
You will also want to make sure you use subtitles so people can skim and skip to sections that are important to them.
Making Sure People Have Mobile Access
Everyone should be able to access the information you have using their smartphone. Therefore, whatever the webpages are that you use, you need to make sure that they are mobile friendly. Weebly is great for this, plus you have a host of other website builders out there you can use and test on their free version to make sure you are creating mobile friendly content.
Offline Access to Information
Offline access can get your content that little bit of extra attention. Allowing people to download a PDF or PowerPoint presentation is an extremely efficient way to achieve this goal. You could even put a message on there – “Don’t have time to read this now? – download the PDF here and read it on the train home”. If you really want to get clever, you can even turn your content into an audio file so people can download and listen to the content.
Helping People Access Private Information
Sometimes you may be giving out information at work that is sensitive. Some people may not want to look at your web pages while at work because it could harm their position. Maybe this is a campaign about a strike by a union or campaigning for better work conditions. If this is the case, you need to make sure you educate people. For example, tell them to use a VPN.
The other issue in this situation you are going to have is getting the message across if you do not have the support of your workplace. This is where the above-mentioned posters and leaflets come into effect. You can also ask people for their private email addresses and see if they are OK with your sending an email from a non-related work email address to their private address.
Getting People to Read Your Web Pages
Your final mission is getting people onto your webpages full of PDF and audio downloads as well as video, written content, images, and infographics. Try email lists and SMS if you are on a work or study place system. Just make sure you have permission, which should not be a problem if the project is productive and in the interest of the entity’s system you are using.
You should also make sure you are on Social Media, so you also give people a voice and a place to catch up with updates about the project. If you prefer the project to remain internal, then think about using organizational software tools such as Trello or Slack.