Instagram is one of the most excellent tools for digital marketing. Marketing that is done through Instagram works excellently for many organizations. But there is a misconception among people and they think that they just need to upload product video on Instagram. But it is not only enough to upload a video on Instagram – you must have some effective strategy for making your Instagram video successful. That is the reason why in this article we have come with the truth behind the success of famoid Instagram marketing.
Reasons behind the success of Instagram marketing
For bringing success to your company with automatic Instagram likes it is highly necessary to follow the strategy mentioned below:
- Creating lean-back content: Almost all people have a misconception that the Instagram product video becomes a success when it goes viral. In the marketing world, you need to observe the changing behavior of the Instagram viewer. Many people often watch Instagram videos on their mobile. But you cannot take it guaranteed that will always want short or entertaining videos – they may also want something informative. Apart from that, it is observed that like TV, people also watch Instagram videos in the preferred time such as in the evening especially when they are at home. That is the reason why it is also important for any brand to understand when and what type of video the viewer likes to watch. Thus, whenever you create an Instagram product video you should not concentrate only on the entertaining quality but it should also be informative and educational.
- Consistently uploading the video: Another biggest truth behind the success of Instagram marketing is posting the videos on the Instagram channel consistently. That is the reason why all the big brands used to post their Instagram videos every couple of days even if not daily. You can click here to learn more about how video on Instagram can enhance your productivity.
- Building a community: You should upload ephemeral videos that not only capture the attention of the audience but it also helps in creating passive user experiences. The Instagram channel can build a sense of community for the brand. With the community, brands have the potential to create a loyal and highly engaged audience. The audience in the community can comment as well as appreciate the Instagram channel of the brand. This ultimately helps the brand in creating a relationship with the audience.
- Encouraging the action of the viewers: Every brand should encourage the viewer to provide a comment on their Instagram videos. That is the reason whenever the user leaves a comment on the Instagram video, the brand should respond to the comment, despite whether they are appreciating or criticizing the video. The brand should respond to the comment of the viewers since in such cases the viewer thinks that the brand will come up with the expectation of the viewer in their upcoming posts or videos.
- Optimizing for search: No matter how much quality content you post in your Instagram video and how much consistently you post but until and unless your viewer gets your video easily in the search engine they will not be able to watch it. So, your videos must be usually visible in the search engine. Generally what happens that viewers of the Instagram channel search for the video with a keyword and if your Instagram video does not appear on the front page of Instagram then viewers will not be able to detect your video and they will not watch your Instagram video.
- While creating videos keep the mobile device in mind: In recent research, it was found that three in four adults use to watch Instagram videos at home on their mobile device. Again it is also observed that the frequency of watching Instagram videos at their home is twice that of the television. Since people experience fewer disturbances in watching Instagram videos on their smartphone than that watching the television they mostly view the Instagram video rather than the television programs. So, every brand should capitalize on this situation and they should always come up with videos that can be easily watched on the mobile device. You can read more about it here.
- Partner with the influencer: In the last few years the Instagram channel as well as the influencer has enjoyed a successful relationship. Most of the subscriber subscribes the Instagram channel according to the opinion of the influencer. So, an influencer can surely play a great role in the success of Instagram marketing. Hence, the brand should make a partnership with the right influencer.