When it comes to influencer marketing, you might create a picture of popular figures posting about your brand on Instagram. While it works quite well for a number of businesses, others are looking for a more formal approach. Here LinkedIn comes into play. LinkedIn is growing to be the largest networking site for professionals around the globe. So, if you are planning to use the LinkedIn platform for influencer marketing, here are the best ways to do it.
- Define your Position and Niche
In order to use the LinkedIn platform for influencer marking, you need to first define your position and niche. With a clear idea of what you offer and the value you provide, promoting your brand becomes easy. Finding the unique selling propositions of your brand can further provide you with a competitive edge.
- Manually Find the Relevant LinkedIn Influencers
When you are looking for relevant LinkedIn influencers to promote your brand, the simplest way is to search for them manually on LinkedIn. You can use your industry-relevant keywords while searching for the influencers on the platform. It will help you in providing a list of people having used the keywords. To gain more knowledge about the people you find, you can explore their profile and check their activities on LinkedIn. Viewing the number of likes and comments on their posts will give you a better idea of their reach as well as the engagement level.
- Use Software to Find LinkedIn Influencers
When you are unable to find the right person for your influencer marketing on LinkedIn manually, use the sophisticated software. With the use of relevant keywords and phrases, you can search for the influencers. Instagram can offer you a number listed influencers who can promote your brand the best. Once you find a list of influencers, you can arrange them on the basis of their reach.
- Reach Out to the Influencers
In order to reach out to the LinkedIn influencers for collaborations, you need to build a relationship with them. By commenting on the posts or interacting with the influencers through groups, you can establish a relationship. After personalizing the pitch and letting the influencer know your name, you can ask for collaboration.
- Enter into Collaboration
Once you are successfully connected with the LinkedIn influencers, you can enter into collaborations that are mutually beneficial. Collaborate with influencers and craft high-quality contents that prove to be appealing for your audience. You can leverage the power of the Linked influencers by asking them to share content that includes your company name. You can also use the influencer’s quote in your content and give them the credits. It helps in adding credibility to your brand.
After using the LinkedIn platform for influencer marketing, measuring the outcomes is also important. Your ROI will speak of the performance of the LinkedIn influencer marketing. Using the marketing strategy of LinkedIn influencer marketing can help you reach your target audience easily and promote your brand better.