Gen Z and Millennials have very comparable habits when it comes to consuming new information and media, but there are distinct differences between the two generations as well. As we see every day in our own lives, both generations strongly rely on internet sources for current news, recreation, and even socializing. Patterns have also shown that both groups share a common favorite kind of media, video.
The infographic below, Millennials vs. Gen Z — Media Consumption Habits, provides a few statistics and insights that the marketing industry may find beneficial.
How much capital is being dedicated to video creation and also production? This is a crucial question, not only because video is the medium of choice for several target demographics, but also because video can be considerably pricey to produce. From concept to storyboards to shooting to editing to distribution, video, much like major movies, involves many talented people collaborating collectively over long periods of time to create what in the end may only be a 30-second or 1-minute-long final product.
This cost-result equation should not scare anyone in the marketing field. For both Millennials and also Gen Z, short is important. Both generations thrive while multitasking. With their attention regularly shifting, long marketing campaigns regardless of the format will be overlooked. Nevertheless, for video and other visual marketing forms, creative and production expenses can be handled better than ever before. New programs and templates for video production and editing enable small and midsized companies as well as global organizations to create professional work faster and with less expense.