The investment in shooting, editing, and uploading videos is worth it. The human brain processes information from images much better than that from text. As a result, more information is retained in the memory. The viewer can also identify brands more easily with visual content, which results in a stronger promotion. In addition, watching a video is more comfortable for the user than reading a text.
Any amateur blogger knows basic promotion methods on YouTube and other similar platforms, but one that often gets overlooked is Video SEO.
What is Video SEO?
Video SEO generally refers to measures for optimizing video content for search engines. As with other promotional strategies, the aim is to achieve a better search engine ranking. Synonymous is often also spoken of YouTube SEO. So, if you are a video blogger who decided to up their game and starts popping up on the first page of Google, there is one tool that will make your life easier – a rankings tracker.
What is Rankings Tracker for Video Bloggers?
The rankings tracker allows you to monitor which keywords bring you the most traffic, effectively implement new promotional strategies, and beat your competitors by making your videos appear higher in search results.
That all sound well and good, but most video blogger nowadays do not see the benefits of getting into SEO. Why would you spend hours on trying to figure out what keywords to use for your video title and description?
Advantages of Video SEO
Provided that you used thematic keywords in your video title/description, you create an opportunity to increase traffic. This is because Google rewards content that can help users through better search engine rankings. The more popular the video, the better your ranking. In addition, you can gain a “click-technical” advantage through particularly appealing and suitable videos. Because these can theoretically be played out via thumbnail in the Google search results, you should therefore deal responsibly with the topic of SEO for videos.
High-quality videos optimized with video SEO also have a positive effect on the time video is viewed. Because users feel animated, they get familiar with the content in more detail.
Many video bloggers have so far shied away from practicing search engine optimization, even though it offers enormous business potential – especially for their own website. But it can also make a big difference in terms of branding. In addition, those who are active in a niche market have the option of gaining an additional advantage.
All in all, if you decide to optimize your videos, it will not be easy at first, but pretty soon the results will be seen and you’ll know that your efforts were not in vain. Just remember to use all the tools at your disposal, like the rankings tracker we mentioned, to solidify your progress and not lose the spot on the first page of search engines.