• Home
  • Contact Us
iBusiness Angel
No Result
View All Result
Friday, March 24, 2023
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing
No Result
View All Result
No Result
View All Result
Home Business

  A Beginner’s Exhibition Guide For A Company Owner: Everything You Need To Know

by Michael McDonald
May 5, 2022
in Business
0
   A Beginner’s Exhibition Guide For A Company Owner: Everything You Need To Know
155
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

When the COVID-19 pandemic placed the world under threat, businesses had to put the exhibition of their company in Singapore on hold. They had to adapt and make uncomfortable yet imperative changes—attending virtual trade shows to promote their products and services to their customers.

The problem, however, is that virtual trade shows lack personal interaction. Even though it is a safer and more convenient way for everyone, the entire experience feels incomplete.

Fortunately, with the easing of COVID-19 restrictions, hopefully, everything will return slowly to normal. Everyone can go out without fear of virus transmission, meet up with friends, and shop like there is no tomorrow.

In the case of the corporate world, businesses are now more careful with the project management of their company in Singapore, so whatever may happen, they have backup plans with the exhibition of their niche.

 

If you newly established your business during the peak of the COVID-19 pandemic and have not exhibited it yet at a trade show, reading through this article will help you get prepared and learn everything that you need to know.

 

What Is A Trade Show?

A trade show is an exhibition event in which every company comes together in Singapore to display and promote their products or services to their target audience.

Two-people-are-having-conversations-and-their-dialogues-are

When adding a trade show, you should expect it may last three days long. That is why you need to get ready ahead of time so you can think of a strategy on how you can make your business stand out against your competitors and be memorable to your potential customers.

 

What Happens At A Trade Show?

Besides businesses competing to have the best booth retail interior design in Singapore, you can expect to witness many more activities happening at a trade show, such as:

  • Free workshop
  • Breakout sessions
  • Speaker presentation (may include a Q&A session)
  • Press and media exposure
  • Awarding ceremonies

 

Should You Participate In An Exhibition For Your Company In Singapore?

To answer this question, you need to consider several factors that come into play before discussing your plans with a project management company in Singapore.

  • Do you have enough funds to cover a three-day trade show?
  • Do you have sufficient literature about your product or service?
  • Do you have enough people to man and manage your booth for three days?

If all of your answers are yes,  you are ready to join and participate in an exhibition. Be sure to prepare ahead of time to avoid delays, especially with your visual merchandising displays.

How To Set Up An Effective Exhibition For Your Company?

To help you successfully exhibit your products and services at a trade show, here are the things you need to do to set up an effective exhibition for your company in Singapore.

●    Research Your Competitors

Since you will be attending an exhibition, you should expect your competitors will do the same. The only way for your business to stand out is to be different, which you can do once you know what your competitors will be doing so you can do things differently.

When researching your competitors, you should not assess their websites alone. Remember, you might find some hints that can help you with your company’s exhibition if you also check their social media.

●   Run A 4-Week Marketing Campaign

To guarantee there will be people visiting your booth and appreciate its retail interior design in Singapore, you should let your followers know about your plans to attend a trade show.

The purpose of running a 4-week marketing campaign is to make sure that your target audience is aware of the exhibition so they can drop by and check out everything you have to offer.

●    Go Live

To make your exhibition more exciting and engaging, consider going live on social media. Live streaming your booth can give your followers a sneak peek of what they are missing.

Watching the video clip that you have shared might capture their interest and persuade them to drop by the following day. Ensure the camera you are using can produce HD video before live streaming your exhibition.

●    Provide Giveaways!

Another way to excite your potential customers is to provide giveaways like visual merchandising displays. You can give these to those who have attended and visited your exhibition booth or answered your questions.

Be sure you still have enough until the end of the trade show before giving out giveaways. One way to guarantee this is to set a limit on how many you will give on the first, second, and third day.

●    Prepare Your Sales And Executive Teams

The success of your exhibition also lies with the people who will man and promote your products or services. Consider preparing your sales and executive team to guarantee that they will do well, even if technical issues arise.

●    Conduct A Post-Show Engagement

Doing so will give you invaluable insight into what your customers think about your exhibition. Their gives and opinions can give you ideas on how you can further improve your products and services.

When conducting a post-show engagement, consider using social media and award those who will answer your inquiry the fastest. The awards you can give are visual merchandising displays that you have not given away.

 

The Bottomline

Being nimble and well-prepared is necessary to get the most out of your participation in an exhibition for your company in Singapore. Doing so will help you interact, connect, and communicate well with people visiting your exhibition booth. Exhibiting your products and services properly at a trade show enables you to have more robust brand awareness and online presence afterwards.

If you need help in improving your brand activation, reach out to Dezign Format. Contact them at 65 6756 2928, leave a message on their website, or consider sending them an email at sales@dezignformat.com.sg to ask them how they can help you craft a new experience at a trade show.

Michael McDonald
Michael McDonald
No Result
View All Result

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019

Categories

  • Accounting
  • Auto
  • Business
  • Coworking space
  • Featured
  • Finance
  • Human Resource
  • Industrial Fume Extractors
  • Industry
  • Investment
  • Laboratory
  • Law
  • Legal
  • Marketing
  • Real Estate
  • Sales
  • Tech

Recent Post

Tips and Strategies from Top Event Companies in Singapore

Tips and Strategies from Top Event Companies in Singapore

March 22, 2023
The Future of Internet Technology Providers 

The Future of Internet Technology Providers 

March 22, 2023
Incredibly essential in hiring the professional law firm SEO agency

Incredibly essential in hiring the professional law firm SEO agency

March 21, 2023
How to Use PowerPoint Presentations for Business Success?

How to Use PowerPoint Presentations for Business Success?

March 21, 2023
Tough cover: what to ask your industrial coating provider

Tough cover: what to ask your industrial coating provider

March 17, 2023

Advertisement

Recent Post

Tips and Strategies from Top Event Companies in Singapore

Tips and Strategies from Top Event Companies in Singapore

March 22, 2023
The Future of Internet Technology Providers 

The Future of Internet Technology Providers 

March 22, 2023
Incredibly essential in hiring the professional law firm SEO agency

Incredibly essential in hiring the professional law firm SEO agency

March 21, 2023

Quick Link

  • Contact Us
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Featured

Copyright © 2019 ibusinessangel.com | All Right Reserved .

No Result
View All Result
  • Home
  • Finance
  • Accounting
  • Sales
  • Business
  • Marketing

Copyright © 2019 ibusinessangel.com | All Right Reserved .

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In