When the COVID-19 pandemic placed the world under threat, businesses had to put the exhibition of their company in Singapore on hold. They had to adapt and make uncomfortable yet imperative changes—attending virtual trade shows to promote their products and services to their customers.
The problem, however, is that virtual trade shows lack personal interaction. Even though it is a safer and more convenient way for everyone, the entire experience feels incomplete.
Fortunately, with the easing of COVID-19 restrictions, hopefully, everything will return slowly to normal. Everyone can go out without fear of virus transmission, meet up with friends, and shop like there is no tomorrow.
In the case of the corporate world, businesses are now more careful with the project management of their company in Singapore, so whatever may happen, they have backup plans with the exhibition of their niche.
If you newly established your business during the peak of the COVID-19 pandemic and have not exhibited it yet at a trade show, reading through this article will help you get prepared and learn everything that you need to know.
What Is A Trade Show?
A trade show is an exhibition event in which every company comes together in Singapore to display and promote their products or services to their target audience.
When adding a trade show, you should expect it may last three days long. That is why you need to get ready ahead of time so you can think of a strategy on how you can make your business stand out against your competitors and be memorable to your potential customers.
What Happens At A Trade Show?
Besides businesses competing to have the best booth retail interior design in Singapore, you can expect to witness many more activities happening at a trade show, such as:
- Free workshop
- Breakout sessions
- Speaker presentation (may include a Q&A session)
- Press and media exposure
- Awarding ceremonies
Should You Participate In An Exhibition For Your Company In Singapore?
To answer this question, you need to consider several factors that come into play before discussing your plans with a project management company in Singapore.
- Do you have enough funds to cover a three-day trade show?
- Do you have sufficient literature about your product or service?
- Do you have enough people to man and manage your booth for three days?
If all of your answers are yes, you are ready to join and participate in an exhibition. Be sure to prepare ahead of time to avoid delays, especially with your visual merchandising displays.
How To Set Up An Effective Exhibition For Your Company?
To help you successfully exhibit your products and services at a trade show, here are the things you need to do to set up an effective exhibition for your company in Singapore.
● Research Your Competitors
Since you will be attending an exhibition, you should expect your competitors will do the same. The only way for your business to stand out is to be different, which you can do once you know what your competitors will be doing so you can do things differently.
When researching your competitors, you should not assess their websites alone. Remember, you might find some hints that can help you with your company’s exhibition if you also check their social media.
● Run A 4-Week Marketing Campaign
To guarantee there will be people visiting your booth and appreciate its retail interior design in Singapore, you should let your followers know about your plans to attend a trade show.
The purpose of running a 4-week marketing campaign is to make sure that your target audience is aware of the exhibition so they can drop by and check out everything you have to offer.
● Go Live
To make your exhibition more exciting and engaging, consider going live on social media. Live streaming your booth can give your followers a sneak peek of what they are missing.
Watching the video clip that you have shared might capture their interest and persuade them to drop by the following day. Ensure the camera you are using can produce HD video before live streaming your exhibition.
● Provide Giveaways!
Another way to excite your potential customers is to provide giveaways like visual merchandising displays. You can give these to those who have attended and visited your exhibition booth or answered your questions.
Be sure you still have enough until the end of the trade show before giving out giveaways. One way to guarantee this is to set a limit on how many you will give on the first, second, and third day.
● Prepare Your Sales And Executive Teams
The success of your exhibition also lies with the people who will man and promote your products or services. Consider preparing your sales and executive team to guarantee that they will do well, even if technical issues arise.
● Conduct A Post-Show Engagement
Doing so will give you invaluable insight into what your customers think about your exhibition. Their gives and opinions can give you ideas on how you can further improve your products and services.
When conducting a post-show engagement, consider using social media and award those who will answer your inquiry the fastest. The awards you can give are visual merchandising displays that you have not given away.
The Bottomline
Being nimble and well-prepared is necessary to get the most out of your participation in an exhibition for your company in Singapore. Doing so will help you interact, connect, and communicate well with people visiting your exhibition booth. Exhibiting your products and services properly at a trade show enables you to have more robust brand awareness and online presence afterwards.
If you need help in improving your brand activation, reach out to Dezign Format. Contact them at 65 6756 2928, leave a message on their website, or consider sending them an email at sales@dezignformat.com.sg to ask them how they can help you craft a new experience at a trade show.
