Have you already embraced AI? If not, it’s time to start thinking about implementing AI to your business.
The term Artificial Intelligence refers to machines that are able to learn and perform certain tasks just like humans. These machines are capable of learning, perceiving, problem-solving, etc. The technology is used to automate business processes and save a tremendous amount of time.
AI is shaping the business world rapidly. Large companies have adopted the technology a while ago but small and medium-sized businesses can benefit from AI as well.
Continue reading this article to find out how you can implement AI to your business.
First Do Your Research
Research should be the first step to any change.
AI can doubtlessly do a lot for your business. However, in order to see the benefits of AI, you need to know exactly what your business needs and how AI can help. Identify the areas in which you could use AI. Perform research to see how your competitors are using this technology to improve their businesses.
How can a business in your industry use AI? What specific tasks can be automated using this technology? What are your priorities and what kind of benefits are you looking for? Do you wish to increase productivity or reduce certain costs? AI also increases efficiency by allowing you to analyze large amounts of data.
Define your problematic areas and your priorities.
Once you determine the problems in your business that AI can solve, you can start working on implementing an AI tool. Make sure that you are investing in solutions that will bring you real value.
Build a Virtual Assistant
You’ve probably noticed that most platforms you visit have a chatbot that greets you as soon as you open the page. These virtual assistants or virtual agents will answer all your questions just like a human would.
Your virtual assistant will assist your customers while they search for something, inquire about your products or services, etc. They reply instantly and work 24/7. AI-powered agents don’t need any rest time which is their biggest advantage over human agents.
Chatbots can provide answers faster than humans and there is almost no room for errors at all. They can also be more cost-efficient when compared to hiring new customer service representatives. All in all, it’s one of the ways you can use AI to improve your business.
Although, keep in mind that AI technology is still young and there are lots of improvements to be made. Chatbots are still limited and cannot detect context, for example. In this sense, humans are still better.
Use AI to Target Your Audience
This is one of the most common ways to implement Artificial Intelligence in your business. As you already know, marketing your products to everyone is ineffective. In order to be successful, you must define your ideal audience.
This is where AI can help. Thanks to instant profiling, AI can help you target your ideal audience and show different, personalized ads to your potential customers.
Artificial Intelligence will help you define who is your audience. AI examines consumer behavior and helps you learn more about potential customers as individuals. Segmenting audience using AI helps you understand your customers and what they want so that you can deliver exactly that. Targeting them with irrelevant messages and ads can only cause them to walk away from you. That is why this step is so valuable.
Employing AI to analyze consumer behavior and segment your audience saves you a huge amount of time.
Another way you can implement AI to help your business is to optimize your website for voice search.
If you take a look at the trends, you’ll consider that more and more consumers are utilizing voice search option to search for products or information (Amazon’s Alexa is an example). Typing is becoming too slow for busy people on the go.
Natural Language Processing (a branch of Artificial Intelligence) technology allows AI tools to understand human language. NLP allows us to interact with computers. NLP faces a lot of challenges due to the complexity of human language. Teaching machines to understand our language is, therefore, very difficult. However, the technology is working and will continue to be perfected.
Automate Content Creation
You might also use AI to optimize your content strategy. Of course, no machine can perfect storytelling the way humans do it (at least not for now) but there are several ways AI can help you when it comes to content creation and distribution.
AI tools can help identify sought-for content or create posts for social media. You can enhance your content strategy with various AI tools available such as HubSpot, BrightEdge, etc.
You can create simple content automatically and find the most relevant topics in your industry.
With the help of Artificial Intelligence, you can curate high-quality, relevant content that engages with your audience.