How to win at crowdfunding
Crowdfunding is easy, all it takes is a really good idea.
Crowdfunding is a great way to fund a great business – but a great business is so much more than a good idea!
In fact, the element that investors value most in a startup is the quality of the team – so that is the most important aspect (it also means that one-man bands need not attempt to raise funds).
Your startup business also needs to have a very clear understanding of the market opportunity. Ideally, this will include real sales to real customers, but if not, at least you must have a detailed understanding of how your potential customers act, behave, what they will spend, what they will value and, critically, the overall direction of the market in the next 5 to 10 years.
Next, do you have a decent product? Do you own the rights to that product or service and can you patent or trademark it or defend it in any sensible way?
Okay, so now you’ve got a decent business, how do you go about raising money via equity crowdfunding?
Well, you can start by checking out your business and your pitch against our 21 tests for equity crowdfunding.
As you see, there are a lot of things to get right.
And here is the important point…
You only get one chance to make a good impression in the equity crowdfunding world!
So, if you are going the crowdfunding route, you have to get it right first time. Get it wrong and your brand could be trashed and the opportunity will pass you by.
If you think that you have the right business for equity crowdfunding and want some advice and help on getting crowdfunded then, please get in touch below.