Improve Digital Joins Elite Astia Entrepreneur Programme

Joelle Frijters CEO of Improve Digital

Online advertising revenue specialist, Improve Digital, has announced that it has been accepted to join Astia a global network that has served high growth start-ups led by women since 1999.

Astia’s Global Advisor Network, which includes more than 100 former and current CEOs and 125 investors, will provide Improve Digital with increased access to funding and commercial expertise to sustain and accelerate its business growth.

Not-for profit organisation Astia is a global network of over 750 experts whose goal is to ensure the success of women-led high-growth start-ups, primarily in the high tech, clean tech and life science sectors.

Improve Digital was founded in 2008 by Joelle Frijters and Janneke Niessen and was created to meet the needs of online publishers looking for additional ways to generate revenue from their advertising inventory, whilst protecting their brand image, audience and premium income stream. The company has its  headquarters in Amsterdam, but has  has since opened in London, Hamburg and Paris.

Since 2003, more than 60 percent of the companies who have presented at the Astia Investor Forums have achieved funding or an exit within one year. In the same period 19 companies have exited, two of them as IPOs.

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